Sport Business Leadership

From Seattle University's 2020-2021 Graduate Catalog
All graduate courses are 3 credits, unless otherwise noted.
Syllabi information is for reference only; information may not be current.

SBLR 5000 Research Methods in Sport Management

After successful completion of this course, students will understand analytical approaches to solving problems for sport entities or organizations. Specifically, students will be able to think systematically about problem-solving through the process of identifying a problem, analyzing the situation, suggesting an approach to inquiry, and gathering relevant information. Within this process, students will also develop their ability to recognize and apply quantitative, qualitative, sociological, psychological paradigms as well as inductive, deductive, and pattern thinking. (Formerly SADL 5000)

SBLR 5020 Social-cultural Basis for Sport

After successful completion of this course, students will be able to articulate how sport functions in modern industrialized society, gaining a deep understanding of sport as a powerful cultural institution. Specifically, students will be able to analyze sport as a social construction in regard to its role, structure, formal organization, and professionalization; stratification, differentiation and norms along social class, age, race, ableism, and gender. Through sociological concepts students will be able to articulate the complexity of many issues that are affecting contemporary sport by thinking critically about how issues came to exist and how they are unconsciously reproduced in order to assess the ways in which and to what extent sport entities and organizations are culturally inclusive. (Formerly SADL 5020)

SBLR 5030 Sport Business Strategic Thinking

After successful completion of this course, students will be able to understand what it means to be a strategic thinker, and how to apply this framework across all parts of sport business, as well as their own career. Specifically, this course will dive into various verticals of sports business - marketing, ticket sales, sponsorship/media, and finance/venue operations - and show how strategic thinking can be applied in each area. In addition, a portion of the course will be devoted to providing an opportunity for students to be introspective and think about how to use strategic thinking in their careers and lives.

Prerequisite or Co-requisite: SBLR 5120 and SBLR 5140

SBLR 5040 Legal Issues in Sport

After successful completion of this course, students will be able to understand fundamental legal concepts relevant to tort law, contract law, and constitutional law; identify potential liability situations in the supervision, management and conduct of sport, recreation and physical activity (including situations regarding discrimination in terms of race, sex, and disability); and design and develop strategies for limiting liability. (Formerly SADL 5040)

SBLR 5050 Financing Sport Organizations

After successful completion of this course, students will understand the financing of sport organizations from a ‘triple bottom line’ sustainability approach. Specifically, they will be able to calculate profits and losses for sport organizations; track and graph financial trends of revenues and expenses; analyze revenues after factoring in inflation costs to determine adjusted profits or losses; and determine, evaluate, and report causes for trends and anomalies in the above. Students will be able to analyze financial value of sport franchises; evaluate revenue categories to determine viability; analyze and discuss impact of collective bargaining agreements on financial value of franchises; and discuss environmental and social impacts of financial decisions. (Formerly SADL 5050)

SBLR 5060 Strategic Marketing for Sport Organizations

After successful completion of this course, students will be able to develop a sound philosophy of marketing; understand the evolution of sport marketing theories; identify the major theories related to consumer behavior and market segmentation; identify contemporary issues and trends in sport marketing; increase competence of scientific inquiry in sport marketing; and create a marketing plan for a sport organization. (Formerly SADL 5060)

Prerequisite: SBLR 5140

SBLR 5070 Brand Communication Strategies and Analytics for Sport Organizations

After successful completion of this course, students will be able to develop a brand communication campaign based on external environmental insights, customer insights, and internal organizational insights (e.g., business goals, marketing goals, communication goals, product attributes, etc.). These insights, in concert with knowledge of existing content and KPIs will help the student develop the Central Communication Idea (CCI). Students will be able to identify relevant moments of receptivity, create campaign messages, develop campaign architecture, and increase idea amplification in order to implement the communications plan. In addition students, will be able to evaluate all aspects of the campaign using relevant analytics to show ROI to the sport organization. Majors only (Formerly SADL 5070)

Prerequisite: SBLR 5170

SBLR 5080 Sport Event Planning

Competition to bid for events from youth and recreational to international events is becoming more complex. Event managers are asked to integrate a balanced sustainability approach from the initial bid through planning process through the execution of the event and afterward making event planning increasingly complex. This course is intended to provide students with an overview of how to integrate the three aspects of sustainability (i.e., economic, social, environmental) into the bidding and planning steps leading up to a sport event. At the conclusion of this course, students will be able to assess the various needs of an event, evaluate the capacities of potential sites to host various events, develop a strategic plan that engages relative stakeholders to successfully achieve the events sustainable goals, identify revenue streams and expenses to finance the event, develop sustainable procurement policies and procedures, and ensure the event has a positive and lasting legacy element for the surrounding community, which will ultimately result in bidding and planning documents for an event. (Formerly SADL 5080)

SBLR 5100 Managing Human Resources in Sport Organizations

After successful completion of this course, students will be able to develop a dynamic organizational culture through recruiting and selecting, orienting and training, evaluating and rewarding sport personnel. Students will be able to write job descriptions, conduct performance evaluations, demonstrate interpersonal communications, manage change, maintain positive morale, manage difficult employees, develop a system of rewards, manage stress, create diversity, and develop a collaborative/participative management style. (Formerly SADL 5100)

Prerequisite: SBLR 5150

SBLR 5110 Sport Business Ethics

After successful completion of this course, students will be able to identify and discuss moral and ethical issues prevalent and specific to the sport industry. They will develop advanced interpretative skills regarding moral and ethical issues in sport business by learning to analyze situations through various ethical lenses. Students will refine their understanding of personal morals and ethics in ways that help them become sport leaders committed to moral practices and ethical-decision making. Course required. Majors only. (Formerly SADL 51100)

SBLR 5120 Developing Leadership in Sport

After successful completion of this course, students will be able to evaluate leadership theories from historical and contemporary perspectives; analyze leadership styles from the most frequently used perspectives in business; investigate contemporary thinking on leadership and how leadership roles are changing in the 21st century; identify ways leadership in sport organizations can positively affect local and regional communities; develop leadership models for effective organizations; and formulate a personal and professional growth plan as a sport leader. (Formerly SADL 5120)

SBLR 5122 Women and Sport Leadership

The aim of this course is to provide both women and men insights regarding women and leadership within and beyond the sport context. Students will gain an in-depth understanding of how gender affects leadership and what specific issues women face with respect to leadership. After successful completion of this course, students will understand (1) the historical context that affects women and leadership opportunities today, (2) specific understandings of women and sport leadership, (3) the subtle and nuanced ways that gender bias persists, and (4) how social constructions of gender affect both women and men’s enactment of leadership. Finally, students will apply these understandings by (1) preparing an action plan aimed at improving a sport organization’s ability to maximize its talent by minimizing gender biases culturally and structurally and (2) taking steps to develop their own leadership aimed at inclusivity. (Formerly SADL 5122)

SBLR 5140 Sport Consumer Behavior

After successful completion of this course, students will be able to explain and delineate theories relevant to sport spectator behavior; apply the theories and research paradigms to develop and evaluate marketing reports; and create a consumer marketing report that provides a synopsis and recommendations for a sport organization. Specifically the student will analyze fan socialization, market segmentation, culture and sub-culture markets, personal values and goals, motivation, personality, decision making, constraints, market demand, confirmation/disconfirmation of expectancies, BIRGing and CORFing, and loyalty. (Formerly SADL 5140)

Prerequisite: SBLR 5000

SBLR 5150 Sport Organizations - A Systems Perspective

After successful completion of this course, students will be able to understand the primary processes involved in managing organizations such as organizing, planning and evaluating. They will be able to assess strengths and weaknesses of organizations through the lens of organizations as systems. Specifically, they will be able to analyze (1) organizational structure, stakeholder salience, and resources, (2) use skills to improve decision making that enhances performance within sport organizations, (3) gather information about organizations that influence strategic planning, (4) facilitate and create a strategic plan, and (5) analyze organizational effectiveness from different perspectives. Majors only. (Formerly SADL 5150)

Prerequisite: SBLR 5120

SBLR 5160 Developing and Assessing Corporate Partnerships for Sport Organizations

After successful completion of this course, students will be able to analyze the theoretical foundations for corporate partnerships; create a partnership proposal with the understanding of the necessity of matching target markets; create media and promotion plans; and measure the impact of the corporate partnership. Students will assess the effects of the market prominence of the corporate partner brand and consumer brand familiarity on awareness of partnership leverage, partnership/sport organization fit, exclusivity, and perceived goodwill. Majors only. (Formerly SADL 5160)

Prerequisite: SBLR 5140

SBLR 5170 Data Analytics for Sport Consumer Research

After successful completion of the course, students focused on marketing in the sport industry will understand and be able to interpret analytical and statistical techniques so that they can use data to solve problems for their respective organizations. Sport marketers need to analyze the situation, gather relevant information (i.e., data), interpret the results, and propose recommendations based on the results. Students will use data analytics and modeling to propose solutions to improve customer insights and relationships with sport organizations. Majors only. (Formerly SADL 5170)

Prerequisite: SBLR 5140

SBLR 5180 Sport Facilities and Event Management

The tangible aspects of the sport event experience involve many behind the scene coordination and management. Facility operators and event managers are required to execute their job tasks flawlessly to enhance the spectators’ overall experience. This course is intended to address the standalone and supporting aspects of facility operations and event management while balancing the desire to deliver a sustainable event. At the conclusion of this course, students will be able to evaluate facilities in terms of environmental sustainability, accessibility, and properly manage the ingress and regress of crowds. Further students will utilize practical event management strategies to formulate effective communication processes; supervise personnel and/or volunteers; establish logistical plans, site or equipment layouts, develop and adapt event scripts and timelines, create electronic communications and information systems; develop procedures for hospitality, housing, registration, transportation and financial disbursement, security, traffic flow and parking, restroom and waste management; and establish evaluations metrics consistent with facility operations and event management protocols and recognized standards (e.g., LEED, ISO, Council for Responsible Sport). Majors only. (Formerly SADL 5180)

SBLR 5200 Sustainability in Sport Business

This course is intended to provide students with an overview of Sustainable Development Goals. Students will focus on how SDGs can be incorporated into all functional areas of sport organizations and assess the subsequent effects of these initiatives. At the conclusion of this course students will be able to identify the starting point for sport organizations as they incorporate SDGs, identify ways to demonstrate leadership within the sector with regards to SDGs, establish effective governance to encourage and sustain these efforts; identify and properly engage stakeholders; identify key issues and scope for their sustainability initiatives; set objectives and organizational targets specific to each initiative; assess the organization’s initiatives and track their progress; and understand how to report and communicate the organizational efforts and results to external constituents. (Formerly SADL 5200)

SBLR 5890 Sport Business Capstone - Organization Analysis

(Formerly SADL 5890)

SBLR 5895 Sport Business Capstone - Sustainability Project

This course focuses on developing the understanding of how to use research to solve problems for sport entities or organizations specific to sustainability. Specifically, students will learn how to identify a sustainability problem, analyze the situation, gather relevant information, interpret the information, and propose a sustainable solution. In addition, the student must obtain a certification in one of the LEED certificates (usually a $295 prep cost plus a test). This gives attendees a secondary credential to add to their certificate that is already a generally accepted standard in the field. (Formerly SADL 58950)

Prerequisites: SBLR 5200

SBLR 5910 Special Topics Courses


See administrative office for prerequisites and course descriptions.

SBLR 5950 Internship


After successful completion of this internship, students will have had a leadership opportunity through assigned work experience. Assignments are arranged with local, national or international organizations and include all field specializations. Position descriptions are based on the needs of the cooperating organization. Work hours, calendar, remuneration, and related benefits are negotiated. The on-site supervisor/mentor completes a final evaluation and the student prepares either an oral or written report. (Formerly SADL 5950)

SBLR 5960 Independent Study


SBLR 5990 Sport Business Capstone - Research Based Project

After successful completion of this endeavor, students will have designed, implemented, and presented both orally and in writing, an original research project. Specifically, the student will have delineated a research topic; conducted a comprehensive review of the literature; developed appropriate methodology for investigating a topic; collected and analyzed data; interpreted the results and made recommendations. The course serves as a culminating activity via a manuscript and an oral presentation. (Formerly SADL 5000)

Prerequisites: SBLR 5000, a minimum of 36 credits toward the MSBL degree, a quantitative statistics class (such as SBLR 5170) or a qualitative statistics class