Business Analytics

From Seattle University's 2018-2019 Graduate Catalog
All graduate courses are 3 credits, unless otherwise noted.
Syllabi information is for reference only; information may not be current.

BUAN 5210 Data Wrangling, Visualization and Communication

This course teaches the essential and practical skills necessary to communicate information about data clearly and effectively through written, oral and graphical means. Students will learn and practice with advanced visualization tools to effectively communicate. The course will build from the understanding of data to the presentation of the analysis. Data visualization “storytelling” will provide tools to effectively: communicate ideas, summarize, influence, explain, persuade and provide evidence to an audience. Visualization can convey patterns, meaning, and results extracted from: multivariate, geospatial, textual, temporal, hierarchical, and network data. During the course students will deliver presentations using these techniques and they will also learn to critically evaluate other presentations.

Prerequisites: All requirements for first registration in the MSBA program.

BUAN 5260 Mathematical Models for Decision-Making

This course introduces several important modeling approaches for decision-making problems. The first part of the course focuses on deterministic optimization problems including linear, integer, and possibly dynamic programming. Applications that may be used during the course include: allocation of advertising and sales effort, artificial intelligence models, revenue management, production and distribution systems planning. The second part of the course addresses decision-making under uncertainty. Topics include: a brief review of probability theory, an introduction to stochastic processes, and Monte Carlo simulation. Illustrations used during this part of the course may be drawn from areas such as consumer behavior (learning, purchase timing, purchase incidence, or brand choice), scheduling of operations, performance of computing systems, and sales forecasting. The emphasis throughout is on understanding the problem, formulating a suitable model, finding a solution, interpreting it, and performing sensitivity analysis. The course seeks to provide an intuition for how different techniques work, along with experience in applying them to real problems, and in presenting results and recommendations in a clear and persuasive manner to specialists and non-specialists alike. Students will complete a short collaborative term project that requires them to recognize, model, and solve a real-world problem using the methods learned in the course.

Prerequisites: All requirements for first registration in the MSBA program.

BUAN 5281 Law for Business Analytics

This course will examine the role and impact of data analytics and the use of business intelligence in business and society, with emphasis on legal, professional, and public policy issues. The course will be framed as a contextual examination of data analytics to facilitate learning about legal standards for private organizations using data analytics techniques in various strategic business contexts. Students will consider legal issues across the stages of the data life-cycle from collection to analysis to decision-making to review. This is a dynamic course due to the constantly evolving national and global regulatory landscape which presents a rich basis for student contemplation and discussion. Specific topics included in the course curriculum include: information privacy law such as U.S. tort law, federal statutory and administrative law and constitutional protection of civil liberties; European Union data privacy regulation; cyber-intelligence and cyber-security regulation; intellectual property rights with respect to ownership of input and output data; contractual liability, specifically with respect to third party reliance on data analysis; competition law and competitive intelligence.

Prerequisites: All requirements for first registration in the MSBA program.

BUAN 5310 Statistical Learning

This course introduces the concepts and practices of statistical learning and data mining for business applications. It provides a review of supervised and unsupervised learning methods along with statistical theories for learning methods. This course is designed to provide analytical skills and hands-on experiences for graduate students in business.

Prerequisite: ECON 5100 Statistical Applications and Quantitative Methods

BUAN 5510 Capstone Project in Business Analytics

The Capstone is an application of data analytics in the planning and execution of real-life development project for an industry partner. Students work individually or in small teams to define and carry out an analytics project from beginning to end. Key steps include: scoping the project, locating an industry partner, formalizing a question, finding data sources, determining the method of analysis, implementing the analytical procedure, and communicating the results to the client. This process will help students integrate what they have learned in multiple courses, and apply their expertise to solve a problem for a real-world enterprise.

Prerequisites: ECON 5300, IS 5201, 5305, 5310 and 5315; BUAN 5210 and 5260.

BUAN 5910 Special Topics in Business Analytics

Special topics courses are designed: (1) to introduce courses on new areas of research, emerging issues, and new tools in business analytics;(2) to allow visiting faculty to teach subjects that are their main focus of interest; and (3) in general to allow discussion of specialized content that is not part of the standard curriculum. The number of credits will vary between 1 and 3, depending on the contact hours required. 

Prerequisites: Permission of program director and instructor.

BUAN 5950 Internship in Business Analytics

For more about internships, visit the Placement Center. MSBA Students only.

BUAN 5960 Independent Studies in Business Analytics

Individualized reading, research, or development of models and solutions for practical or theoretical problems on a specific topic of interest to the student, and approved by an instructor. May be taken in lieu of BUAN 5510, Capstone Project in Business Analytics, with permission of the program director. Grading option negotiated with instructor for CR/F or letter grade (student option), except if taken in place of BUAN 5510, in which case the course will have a letter grade only. The program of study and conference times must total 30 hours of study and contact hours for every one-credit taken. (1 to 3 credits, Pass/Fail)