Marketing Certificate

This certificate will allow students to gain specialized knowledge in Marketing, to further their professional formation so that they can more easily take on leadership roles in their chosen professions. The Graduate Certificate in Marketing will provide the context for professional roles that marketing plays in serving the greater community.

Learning Outcomes

On successful completion of this program, students will be able to:

  • Students will understand and be able to apply the marketing concept.
  • Students will understand and be able to apply the principles of segmentation, targeting, positioning, and differentiation as keys to marketing strategy.
  • Students will demonstrate an understanding and appreciation for stakeholders beyond the immediate customers and stockholders.

Admissions and Certificate Requirements from Seattle University's 2023-2024 Graduate Catalog

Admission Requirements

Applicants must have:

  1. Minimum of an undergraduate degree from an accredited institution
  2. Minimum 2 years of full time work experience
  3. If a non-business undergraduate degree or graduate degree, a competitive GMAT score

Certificate Requirements

I. Prerequisite

Introduction to Marketing – Wharton Business Foundations, Coursera Format: Online, self-paced, approximately 13 hours to complete.

Individual courses below may have additional prerequisites.

II. Required Courses

Three required courses (9 credits) Credits
MKTG 5170: Marketing Strategy * 3
MKTG 5305: Marketing Research 3
MKTG 5330: Brand Management 3

III. Elective Courses

Choose TWO of the following courses (6 credits) Credits
MKTG 5300: Personal Selling 3
MKTG 5310: New Product Development 3
MKTG 5315: Topics in International Marketing 3
MKTG 5320: Promotion Management 3
MKTG 5325: Sales Management 3
MKTG 5335: Marketing and Social Issues 3
MKTG 5340: New Venture Marketing 3
MKTG 5345: Social Media Marketing 3
MKTG 5350: Creativity and Innovation 3

Requirement for certificate: 15 credits

Next Steps

  • Current students should speak to their adviser about adding a certificate.
  • New students need to apply for the certificate program as a regular student via our Application page.
    • Once you are accepted you may start the next available term.
    • After being accepted you must attend an advising orientation.
  • Length of program depends on when classes are being offered and how many you wish to take per term. Not all classes are offered every year/quarter. Speak to your adviser to get the most up-to-date schedule for the academic year.
  • Costs are outlined on our Tuition and Fees page.

For more information, contact