This certificate will allow students to gain specialized knowledge in Marketing, to further their professional formation so that they can more easily take on leadership roles in their chosen professions. The Graduate Certificate in Marketing will provide the context for professional roles that marketing plays in serving the greater community.
On successful completion of this program, students will be able to:
Admissions and Certificate Requirements from Seattle University's 2021-2023 Graduate Catalog
Introduction to Marketing – Wharton Business Foundations, Coursera Format: Online, self-paced, approximately 13 hours to complete.
Individual courses below may have additional prerequisites.
|Three required courses (9 credits)||Credits|
|MKTG 5170: Marketing Strategy *||3|
|MKTG 5305: Marketing Research||3|
|MKTG 5330: Brand Management||3|
|Choose TWO of the following courses (6 credits)||Credits|
|MKTG 5300: Personal Selling||3|
|MKTG 5310: New Product Development||3|
|MKTG 5315: Topics in International Marketing||3|
|MKTG 5320: Promotion Management||3|
|MKTG 5325: Sales Management||3|
|MKTG 5335: Marketing and Social Issues||3|
|MKTG 5340: New Venture Marketing||3|
|MKTG 5345: Social Media Marketing||3|
|MKTG 5350: Creativity and Innovation||3|
Requirement for certificate: 15 credits
For more information, contact firstname.lastname@example.org.