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Marketing, BABA

Marketing continues to evolve even as its underlying principles remain constant. Learn more about Albers' undergraduate marketing degree.

About this Program

Cutting-Edge Marketing: Leaders for the Future

Marketing is a critical element in a business’s success. With increasing competition and rapidly changing technology, knowing how to position your organization’s products and services to not only win, but retain customers, is key to your company’s survival.

Enhancing your understanding of economics, psychology, sociology, and statistics will equip you with the skills to pinpoint potential customers, effectively engage their interest, and foster enduring loyalty.

Our marketing program isn’t just knowing how to do social media, search advertising and marketing automation; it also teaches you how to conduct market research and analysis, write effective copy, and measure the success of campaigns.

In our undergraduate marketing program, we develop your strategic thinking, analytical and quantitative skills, and leadership abilities. This prepares you for a successful career in marketing, encompassing a variety of roles and types of organizations.

Undergraduate Marketing Degree at a Glance

Learn how this degree from the Department of Marketing will contribute to your career goals. Then, explore course requirements and see how impactful a Seattle University degree can be.

Combine foundational business knowledge with a specialized focus on strategic marketing principles. Throughout the program, you'll tailor your learning experience to encompass market analysis, consumer behavior, and innovative marketing strategies. You'll engage with real-world case studies and collaborative projects, honing your ability to create compelling campaigns and drive business growth. This degree not only equips you with a comprehensive understanding of business administration but also positions you to thrive in the dynamic and creative realm of marketing, shaping your path toward a successful and impactful career.

Undergraduate Business Foundation

  • Demonstrate critical thinking and analytical skills.
  • Demonstrate competent oral and written communication skills.
  • Demonstrate competent leadership skills.
  • Demonstrate understanding of the body of knowledge encompassed by the UG Business Foundation courses.

Marketing (MKTG)

  • Students will understand and be able to apply the marketing concept, with the recognition that effective marketing management entails satisfying multiple stakeholders (including customers) and making ethical business decisions that promote social and environmental sustainability.
  • Students will demonstrate effective communication skills (including both verbal and written communication).
  • Students will be knowledgeable about and prepared for careers in Marketing roles and/or Marketing-adjacent roles.
  • Students will understand and be able to apply the principles of marketing strategy (e.g., situation analysis, SWOT analysis, 5C framework, segmentation, targeting, positioning, and differentiation).
  • Students will understand and be able to use elements of the marketing mix (e.g., product, price, promotion, place) individually and collectively to support a marketing strategy.
  • Students will recognize the value of both quantitative analysis and technological advances in marketing and will be able to use relevant tools and techniques to make defensible strategic and financial decisions.

All Seattle University undergraduate students, including those not enrolled in the Albers School, can add a Marketing minor. The skills you’ll learn in marketing classes can be applied to nearly any career path, whether you want to climb the corporate ladder or own your own business. To add a marketing minor to your undergraduate degree and learn the strategic skills to reach your chosen audience, you will need to complete 30 hours of relevant coursework.

Open to all Seattle University undergraduate students, the Minor in Personal Branding in Sport and Entertainment is a specialized undergraduate minor from the Albers School of Business and Economics. It will equip you with the necessary tools to develop, manage, and promote individual brands within sports and entertainment. Personal branding plays a significant role in the modern media landscape, where athletes, entertainers, and other public figures become powerful influencers both on and off their respective platforms.

To earn this minor, take 30 approved credits comprised of one course in marketing principles, three required courses in Sport and Entertainment, and two approved electives. The approved electives include a choice of three courses in Data Visualization and two courses in Innovation.

For more information, see the Academic Catalog.

What You’ll Learn

Learn about the classes you’ll take as a student here.

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Top 5% World Business Schools & AACSB accredited 

Albers School of Business and Economics


Placement Rate

For graduates of Albers School of Business and Economics

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Average starting salary for business majors

Strongly Supported by Top Seattle Marketing Executives

Taco Bell CEO Sean Tresvant in a marketing class at Albers
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Hear From the Pros: Skills for Success

Seattle’s top marketing professionals offer advice for succeeding in marketing as they visit our campus to connect with students.

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Connected to Seattle’s Best Jobs

There’s no better place to learn about marketing than at the Albers School of Business and Economics. Our strong connections to the best companies in Seattle open doors and create opportunities for all our students. The Albers Career Center connects you to the mentors and resources for the current job market.

Fall Involvement Fair

Real-World Experience That Makes a Difference

Hands-on classes feature projects that connect you to our vibrant neighborhood and the broader city of Seattle. You’ll see right away how your marketing skills can make an impact in the businesses and communities in Seattle. If you want to be part of changing the world through marketing, you’re in the right place.

Be Prepared for Emerging Marketing Technology

Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for research and evaluation. You’ll need a program that understands the potential of virtual reality, augmented reality, the metaverse, and generative AI (artificial intelligence), while preparing you for the challenges that are ahead.

Our marketing program empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world. You’ll learn leading-edge strategies to leverage these new technologies for maximum impact. And, by building skills in data analysis, sociology, and statistics, you’ll be primed for a future in marketing leadership.

You’ll also leverage your powerful communication, social, and technology skills to help businesses and society move forward. Our Jesuit approach helps you explore how to use marketing to create a more just, inclusive, and sustainable world no matter where your career takes you.

Develop the Skills for Popular Marketing Careers

As a highly desired graduate in a high-demand career, you’ll find many marketing opportunities right after graduation. Every industry needs thoughtful, effective marketers, so you can launch your career in the industries you want to impact most.

Here are some of the types of work you could do!

  • Marketing Research
  • Advertising - Strategic Planning
  • New Product Design
  • Content Strategy
  • Brand Management
  • Product Management
  • Retail Management
  • Personal Selling/Sales Management

From Our Alumni

Julia Downing

“As a marketing major, I’ve been able to take advantage of the Albers networking nights to network with various marketing professionals, speak with marketing professors one on one about their careers, and work on relevant projects in my classes. The field of marketing is rapidly changing across industries as technology advances and Albers has done a great job at incorporating curriculum to prepare students to launch a successful career in marketing.”

'19, BABA Marketing

Featured Faculty

  • Mathew Isaac, PhD
    Mathew Isaac, PhD

    Chair, Department of Marketing
    Professor, Department of Marketing
    Thomas F. Gleed Chair of Business Administration, 2022-2025

Here to Help Learn More

For more information about the Marketing major or minor at Seattle U, contact:

Mathew Isaac

Chair, Department of Management

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Personal Branding Minor

For more information about the Personal Branding in Sport and Entertainment Minor, Contact

Get in Touch

We're here to help. If you have questions about the admissions process, contact: