There's Never Been a Better Time to Be a Marketer

Marketing is a critical element in a business’s success. With increasing competition and rapidly changing technology, how organizations position their products and services to not only win, but retain customers, is key to their survival.

At Albers, we equip you with the strategic thinking that prepares you for a future in marketing leadership. Effective marketers use their knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers, how to best capture their attention, and how to maintain their loyalty. Marketing is not only knowing how to do social media, search advertising, and marketing automation, but also how to conduct market research and analysis, write effective copy, and measure the success of campaigns. 

The field of marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for research and evaluation. A sea change is projected to happen in the next few years due to the emergence of virtual reality, augmented reality, and the metaverse. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will benefit your career. It also empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world.

Interested in a career in marketing? Join Tech Bowl 2022 on February 17th, an annual event where Marketing Professor Matt Isaac and Assistant Professor Jennifer Hong rate ads run by tech brands on Super Bowl. Hosted by Seattle University's American Marketing Association, this year's Tech Bowl is a collab between the Albers School of Business and tech publisher GeekWire.

SIGN UP FOR TECH BOWL 2022

Top 25 Marketing Program

The Albers undergraduate marketing program is ranked among the top 25 marketing programs in the U.S. in 2019, according to DesignRush.

Marketing Careers

A concentration in marketing may be an entry point to a wide range of career paths. Almost all industries require marketing, including tech, the arts, non-profits, pharma, and sports/entertainment/celebrity management. Marketing can be B2C (business to consumer), B2B (business to business), or DTC (direct to consumer).

Specialized Careers

  • Marketing Research
  • Advertising - Strategic Planning
  • New Product Design
  • Content Strategy

General Careers

  • Brand Manager
  • Product Manager
  • Retail Management
  • Personal Selling/Sales Management

Seattle University's American Marketing Association chapter (SU AMA) organizes an annual 'Meet the Marketing Experts' event that brings together top marketers in Washington state. Marketing majors take the opportunity to ask these marketing professionals what it takes to get into the business and what skills organizations look for.

Learn more about SU AMA