Marketing is an important aspect of a business’s success. With increasing competition around the world, how companies portray their products and services is key to differentiating themselves from each other. Effective marketers use knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers and how to best capture their attention. Marketing is not only advertising and promotion, but also involves market research and analysis.
Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects (sophisticated email services, digital networks, and social media) and the tools for research and evaluation. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will set you on a path of continual learning and growth throughout your career.
The Albers undergraduate marketing program is ranked among the top 25 marketing programs in the U.S. in 2019, according to DesignRush .
A concentration in marketing may be an entry point to a wide range of career paths. Almost all industries require marketing, including high tech, the arts, non-profits, and sports/entertainment/celebrity management.
|Specialized Careers||General Careers|
|Marketing Research||Brand Manager|
|Advertising Execution||Product Manager|
|New Product Design||Retail Management|
|Personal Selling/Sales Management|
As a marketing major, I’ve been able to take advantage of the Albers networking nights to network with various marketing professionals, speak with marketing professors one on one about their careers, and work on relevant projects in my classes. The field of marketing is rapidly changing across industries as technology advances and Albers has done a great job at incorporating curriculum to prepare students to launch a successful career in marketing.Julia Downing, '19, BABA Marketing
My favorite part about being a Marketing major has been all of the collaboration that occurs within classes between students. The small class sizes that Albers provides has helped me grow out of my comfort zone and express my ideas. Having easily accessible professors has provided me with the opportunity to connect with professionals in their network. Overall, Albers has provided me with core skills to network myself properly.Matt Lipsen, '19, BABA Marketing
After declaring a major in Marketing, I decided to join Seattle University's American Marketing Association chapter to explore different career paths. I am currently the president of the SU chapter. Through this leadership role, I've been able to gain hands-on professional experiences such as relationship development and communication skills. I love the possibility of helping students explore the vast opportunities in the field of marketing.Nicolette Voskericyan, '19, BABA Marketing