A Path to Opportunity and Growth

Marketing is an important aspect of a business’s success. With increasing competition around the world, how companies portray their products and services is key to differentiating themselves from each other. Effective marketers use knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers and how to best capture their attention. Marketing is not only advertising and promotion, but also involves market research and analysis.

Marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects (sophisticated email services, digital networks, and social media) and the tools for research and evaluation. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will set you on a path of continual learning and growth throughout your career.

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Top 25 Marketing Program

The Albers undergraduate marketing program is ranked among the top 25 marketing programs in the U.S. in 2019, according to DesignRush.

Marketing Careers

A concentration in marketing may be an entry point to a wide range of career paths. Almost all industries require marketing, including high tech, the arts, non-profits, and sports/entertainment/celebrity management.

Specialized Careers

  • Marketing Research
  • Advertising Execution
  • New Product Design

General Careers

  • Brand Manager
  • Product Manager
  • Retail Management
  • Personal Selling/Sales Management