Jones Idea Challenge

Work in reverse! A company pitches a problem to participating teams, and the teams work together to find a solution. Cash prizes are awarded to those who are the most successful. Video created by Nils Gollersrud, Bridge MBA '20.

Jones Idea Challenge | Reverse Corporate Pitch


Our newest entrepreneurial competition, designed just for undergraduate students: solve a real company problem, work with a team coach, and compete for cash prizes.

  1. Companies pitch an "intra-preneurial" problem.
  2. Teams of 2-3 students select a problem to solve and then work closely with a business coach to create an innovative solution.
  3. Teams will pitch back their solutions.
  4. Company Judges will award first, second, and third place prizes with cash prizes!

The program challenges participants to solve real company problems, work with a team business coach, and compete for cash prizes. In the end, the Jones Idea Challenge produces innovative student solutions for real business problems. 

Students benefit from learning to work in a team and pitch their ideas, and can also network and form relationships with business professionals. Some companies have even hired students as interns and employees! Companies get the opportunity to give back to the community. By working with entrepreneurial driven students, companies gain insight into how the next generation of students think and can form relationships with potential future business leaders.

We felt we were part of a bigger movement to help those in need through the Jones Idea Challenge. After the competition, a representative from Giving Tech Labs let us know that she was interested in using our idea around sentiment analysis. Knowing that we were contributing to a real-world project which would help people was so rewarding. It was the reason we got involved in the first place.

Sharon Ideguchi & Veronica Garcia 2020 Jones Idea Challenge Winning Team

Jones Idea Challenge Sponsor

The Herbert B. Jones Foundation has generously provided a grant to the Albers Innovation & Entrepreneurship Center (IEC) to offer $5,000 in cash prizes for the winning teams. The Herbert B. Jones Foundation believes that entrepreneurism and small business are the backbone for the strength of our economic system.

Have questions? Want to know more about the program? We are happy to chat with you! 

Please reach out to Peter Rowan at


Peter Rowan

Lawrence K. Johnson Endowed Chair of Entrepreneurship

Amelia Marckworth

Director of Community