Program Requirements

Student studying in library with laptop

From Seattle University's 2023-2024 Undergraduate Catalog.

In order to earn the bachelor of arts in business administration degree with a major in marketing, students must complete a minimum of 180 quarter credits with a cumulative and major/program grade point average of 2.25, including the following:

I. University Core Curriculum Requirements

55 credits, including:

Module I

Course Number Course Title Credits
UCOR 1100 Academic Writing Seminar 5
UCOR 1200 Quantitative Reasoning (satisfied in major)  
UCOR 1300 Creative Expression and Interpretation 5
UCOR 1400 Inquiry Seminar in the Humanities 5
UCOR 1600 Inquiry Seminar in the Social Sciences 5
UCOR 1800 Inquiry Seminar in the Natural Sciences 5
Module II
Course Number Course Title Credits
UCOR 2100 Theological Explorations 5
UCOR 2500 Philosophy of the Human Person 5
UCOR 2910 Ethical Reasoning Business 5

Module III

Course Number Course Title Credits
UCOR 3100 Religion in a Global Context 5
UCOR 3400 Humanities and Global Challenges 5
UCOR 3800 Natural Sciences and Global Challenges 5

II. Albers Business Foundation Requirements

82 credits, including:

Course Number Course Title Credits
BUAD 1000 Albers Essentials of Business Integration
(must be taken first quarter)
2
ACCT 2300 Principles of Accounting I 5
ACCT 2310 Principles of Accounting II 5
BCOM 2800 Business Communication 5
ECON 2100 Business Statistics 5
ECON 2110 Principles of Economics—Micro 5
ECON 2130 Principles of Economics—Macro 5
ECON 3100 Quantitative Methods and Applications 5
IS 3150 Introduction to Information Systems 5
FINC 3400 Business Finance 5
MKTG 3500 Introduction to Marketing 5
OPER 3600 Manufacturing and Service Operations 5
BLAW 3700 Business and International Law 5
MGMT 3000 Principles of Management 5
MGMT 4890 Strategic Management 5
Choose one of the following two courses: 5
GBUS 3200 Global Environment of Business  
ECON 3130 Global and Domestic Macroeconomics  
Calculus, choose one of the following two courses: 5
MATH 1130 Elements of Calculus for Business  
MATH 1334 Calculus I  

EXCEL Requirement

All business students entering SU summer 2012 or later are required to pass the EXCEL Level I Certification Exam as a requirement for graduation.

For details, see the Excel Certification page.

III. Major Requirements

25 credits, including:

Course Number Course Title Credits
MKTG 3510 Buyer Behavior 5
MKTG 4510 Marketing Research 5
MKTG Electives* 15
*Choose from MKTG 3520, 35303540, 3560, 3570, 3580, 3630, 4520, 4530, 4540, 4550, 4560, 4600, 4610, 4620, 4630, 4910, or other approved 3000- or 4000-level marketing courses.

IV. Additional Requirements

Course Title Credits
General Electives to total 180 credit hours 18

Please note:

  1. ECON 3110 and 4720 are strongly recommended as general electives.
  2. Internships or independent studies may not be used to satisfy major requirements.

* Major requirements must earn a C- grade or better.