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Joseph Barnes

Associate Clinical Professor, Department of Marketing


Joe Barnes is a published author, research and teaching academic, conference speaker, trainer and consultant. His book, “Social Media Ethics Made Easy: How to Comply With FTC Disclosure Requirements,” has been published by Business Expert Press (NY).

His teaching expertise includes: Social/Digital/Mobile Media Marketing, Emerging Media Marketing, Principles of Marketing, Integrated Marketing Communications, Business Communications, Crisis Communications, and Business Integration (Introduction to Business). His consulting clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. Joe understands and leverages consumer insights to provide solutions and ideas that bridge TV, web, mobile, social media, email, search, advertising, etc., and maximize consumer engagement. He answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. Joe is known for his passion for innovation and the customer experience, combined with a sound understanding of consumers, social networks, and brands. As a journalist/storyteller he has led teams that have won countless Emmy® Awards and the prestigious Edward R. Murrow Award for Outstanding Journalism. He’s an educator at the Albers School of Business and Economics Seattle University and previously at the IMC Graduate Program at the Reed School of Media, West Virginia University; he has a Masters Degree; is quoted in two books; has been on several boards; and is a certified Leadership Trainer.

Courses Taught

  • Marketing
  • Social & Digital Media
  • Business Communications
  • Introduction to Business