Social media sites like Facebook, Twitter, YouTube, and LinkedIn have become important and influential communication channels for our community. To assist in posting content and managing these and other sites, we have developed policies and guidelines for the official and personal use of social media.
These policies and guidelines apply to university faculty, staff and students and can be used in connection with social media accounts associated with schools, colleges, departments, programs, offices, clubs, and teams.
Seattle University’s main social media accounts include:
The purpose of using social media channels on behalf of Seattle University is to support the university’s mission, goals, programs and sanctioned efforts, including university news, information, content and directives. Social media is also a powerful tool for building pride and encouraging dialogue among our community members.
Prior to engaging in any form of social media involving Seattle University, a few first steps are strongly encouraged:
- Consult with your supervisor as appointed by your department head and let him/her know that you are interested in utilizing social media in your area.
- Read over the social media guidelines provided on this site to familiarize yourself with SU policies and expectations.
- Contact Matt Lipsen, Social Media Marketing Specialist, for assistance in determining which, if any, social media channels are right for you and your area.
- Work with Marcom to ensure proper SU branding for your social media sites and to help gain followers.
While Representing Seattle University
- Follow the SU Brand Guidelines
- Respect copyright, fair use and financial disclosure laws.
- Verify information before you post it.
- Make sure your links work.
- Make sure you’re creating dialog, not just pushing content. Give your fans something to respond to or act on.
- Thank people for input and feedback, including negative feedback.
- Dont forget to be human, even when you’re interacting as an entity rather than as an individual.
Editorial & Visual Branding:
- Be mindful that all posted content is subject to review in accordance with Seattle University’s employee policies and editorial guidelines.
- Seattle University logos and/or visual identity cannot be used for personal social media without university permission. If you need assistance or guidance, contact us.
- Seattle University does not monitor personal websites or social media accounts but will address issues that violate established editorial, graphics and social media guidelines as outlined by Marcom.
- Avoid the use of all-caps in any messaging (example: "UPCOMING EVENT"). This translates to "yelling" and harsh tones online, which might be harmful to engaging audiences.
- Use of photos and videos as content pieces leads to a greater amount of engagement with your posts. Do your best to include hi-res imagery with your content. Avoid posting small and/or pixelated images when possible.
Confidentiality, Privacy, and Safety:
- Confidential or proprietary university information should not be shared publicly on Seattle University social media channels.
- Exercise discretion, thoughtfulness, and respect for your colleagues, associates and the university’s supporters/community (social media fans).
- Seattle University does not monitor personal websites or social media accounts but will address issues that violate established HR or student conduct rules and expectations.
- A healthy dialogue with constructive criticism can be useful but refrain from engaging in dialogue that could disparage colleagues, competitors or critics.
- Avoid discussion or speculation about internal policies or operations. Please refrain from reporting on or giving opinions about university topics or personalities that could be considered sensitive, confidential or disparaging. We are responsible for the public’s impression of SU.
In addition to making your Seattle U websites accessible, there are also things you can do to make your Seattle U social media accessible as well. Check out the below resources for more information.
- Your personal social media account is not an appropriate place to distribute university news. If you have SU information or news that you would like to announce to the public or media, please contact Dean Forbes, Media Relations Specialist.
- In compliance with the policies and rules set by the Division 1 athletics program, do not acknowledge social media posts or content from incoming students who claim to have signed with a Seattle University athletics team unless the news has been confirmed by our athletics department. The best rule of thumb: don’t announce anything unless it’s been announced by Athletics.
Due to the evolving nature of social media, these policies and guidelines are subject to revision by the Marketing Communications team. Feedback from the campus community is welcome.