Colors and Icons

Primary Colors

Our Primary Color is our most significant identifier. It must be present throughout all brand collateral but does not always have to be the dominant color. Utilize the SU Red, even if it’s a small amount, to help visually tie back to Seattle University as a brand.

SU Red
Pantone: SU Red 200C & U
CMYK: 3 • 100 • 70 • 12
HEX: #AA0000
RGB: 170 • 0 • 0

Secondary Colors

The Secondary Color palette along with our Primary Color above are the brand’s signature palette and will greatly aid as a notable identifier to our brand in terms of color usage. The Secondary palette can take as much as or even more prominence in your work than the Primary palette.

Red Orange
Pantone: 032C & U
CMYK: 0 • 90 • 86 • 0
HEX: #EF4135
RGB: 239 • 65 • 53

Blue
Pantone: 3115C & U
CMYK: 63 • 0 • 18 • 0
HEX: #088099
RGB: 8 • 128 • 153

Green
Pantone: 369C / 368U
CMYK: 59 • 0 • 100 • 7
HEX: #55B31B
RGB: 85 • 179 • 27

Forest Green
Pantone: 349C & U
CMYK: 73 • 37 • 70 • 21
HEX: #124A12
RGB: 18 • 74 • 18

Yellow
Pantone: 13OC / 129U
CMYK: 0 • 30 • 100 • 0
HEX: #FDB913
RGB: 253 • 185 • 19

Navy Blue
Pantone: 2945C & U
CMYK: 100 • 60 • 10 • 15
HEX: #003282
RGB: 0 • 50 • 130

Tertiary Colors

A Tertiary Color palette has been developed to respect and complement our Primary and Secondary Colors. They should be used in coordination with these palettes but never on their own. The Tertiary palette should be used sparingly and must never overpower your work.

SU Black
Pantone: Black — Tint 93%
CMYK: 0 • 0 • 0 • 93
HEX: #000000
RGB: 0 • 0 • 0

Gold
Pantone: 117C / 110U
CMYK: 12 • 26 • 100 • 5
HEX: #CC9F26
RGB: 204 • 159 • 38

Emerald
Pantone: 340C & U
CMYK: 96 • 0 • 66 • 0
HEX: #008765
RGB: 0 • 135 • 101

Taupe Brown
Pantone: 7504C & U
CMYK: 15 • 29 • 44 • 34
HEX: #807060
RGB: 128 • 112 • 100

Yellow Tint
Pantone: 130C / 129 U
CMYK: 0 • 2 • 6 • 0
HEX: #f7f7f7
RGB: 247 • 247 • 247

Note: Hex numbers do not translate automatically from CMYK. The colors have been changed to meet accessibility requirements.

Color contrast for web accessibility

Please note that Seattle U follows the Web Accessibility WCAG 2.0 Guidelines. WCAG 2 level AA requires a contrast ratio of at least 4.5:1 for text smaller than 18px and 3:1 for larger text. Large text is defined as at least 24px or 18.66px and bold.

We recommend these following color combinations for text:

  • Red
  • Blue
  • Navy Blue
  • Emerald
  • SU Black
  • Red
  • Navy Blue
  • SU Black
  • White
  • White
  • White
  • Yellow
  • White
  • Yellow
  • Green
  • Blue
  • Gold

Icons

The Arrow-Tree symbol is a prominent element within the SU brand. It was created to represent the distinct foliage that surrounds the campus and why Seattle is known as the Emerald City. It was also developed to communicate the idea of forward-thinking and progression, which are the key tones behind brand. The symbol is primarily used as a detailed element that calls attention to smaller components of a design rather than being used as an assertive feature within any body of work.

Depending on your specific work, an icon of a redhawk may be used. This hawk icon must always be red and used to tie back to our brand.

 

SU Redhawk Icon

SU Redhawk Icon

Contact

Eli Christopher Voigt

Assistant Director of Digital Marketing

(206) 296-6112

christoe@seattleu.edu