A small Web Team cannot do it all. We are proposing the University implement a coordinated governance model in which editors across campus will be empowered with the tools and resources to be successful stewards of the website, but select sections of the website that are critical to the high-level marketing functions of the University becomes centralized within theMarCom Web Team. The Seattle U MarCom Web Team, as primary owner of web publishing at Seattle University, will continue to own responsibility for training, documentation, and fostering opportunities for peer support, with the goal of fostering a community, establishing standards, and creating resources to support authors when the Web Team team cannot.
We envision content governance as a 3-tiered system:
The Web Team will engage in a campus-wide eﬀort to evangelize about the website, create community and support structures, and establish training modules. These eﬀorts will continue as the governance model is implemented.
It’s important to note the ongoing inﬂuence of various parties across campus, including school leadership, directors, and content subject-matter experts. It will be important, through this process, to steer their inﬂuence through the designated bodies and roles.