The recommended roles structure accounts for online (CMS-based) and oﬄine (inﬂuence-based) aspects of web content management. The TerminalFour CMS Groups and Roles functions will be used to determine user access to speciﬁc areas within the site and deﬁne which tasks a user can complete. The online and oﬄine roles described below are intended to succinctly yet comprehensively represent the key functions that individuals at Seattle University may play in the web content management process.
A coordinated governance structure requires partnership across different roles with defined responsibilities. These roles include:
Starting in March – April.
The Web Governance Board (WGB) will communicate institutional priorities and strategy to influence decision-making about digital strategy.
Conversely, the WGB will reinforce the overall digital decision-making authority of the Director of Web Strategy and Development and Web Team in line with established standards and strategy. Group consulted as needs warrant.
Day-to-day decision-making and publishing unit for www.seattleu.edu. Led by the web editor-in-chief, the team ensures the website functions as an effective tool in Seattle University's overall communications strategy through publishing oversight, resource management, internal advocacy, brand and style stewardship, and consultation with data. This unit acts as the ultimate approver/publisher for all authoritative and core content.
Content Publishers are trained and empowered to manage areas of the website to which they are assigned ownership, which will be deﬁned and enforced by the Web Team. Publishers are empowered to independently publish content live to the website, without review by the Web Team. Some Publishers may review and publish content created by Content Editors.
Content Editors across campus are trained and empowered to update areas of the website to which they are assigned ownership, which will be deﬁned and enforced by the Web Team. Content Editors across the school are responsible for writing and editing content subject to review by the Web Team.
Content contributors are subject matter experts and relevant domain stakeholders who do not have any access to the CMS, but may have information to share or updates to request. They may work in partnership with the Content Editors and Publishers in their units to provide relevant information. If the unit does not have any Content Editors or Publishers, then the Web Team team plays an operational role, building and updating their web content on their behalf.
The Seattle University Web Content Community brings together individuals across campus who are invested in web content, connecting them to institutional standards, processes, and training — as well as to one another for support (technical and moral) and guidance. It is facilitated by the Seattle U Web Team.
The goals of the Content Community are:
The Content Community section includes recommendations on promoting membership, engagement, and more.
Together, these roles form the Web Content Community.