A website redesign is a natural opportunity to introduce practices, procedures, systems, and new working relationships between colleagues. Unlike the light-switch moment when our redesigned website launches, introducing and implementing a web governance system is a process, and can be a significant cultural shift.
A thoughtful web governance process will guide how to mitigate chronic website issues through cultural change and improved processes.
However, dedicating the time and resources into web governance at the outset of a new website launch is well worth it to protect the effort and financial investment our team and institution made to get to this point. Governance protects that investment and helps our institution maintain a quality site for years to come.
At its core, the Seattle University website is a primary engine for marketing, communications, and recruitment, as well as supporting multiple other business functions. As stewards of the website–the public-facing, global, online presence of the University–the Seattle U MarCom WebTeam is responsible for protecting the brand. The team will lead with an educative stance, adhering to best practices in web content and thinking strategically when difficult questions arise. The formalization and evolution of our web governance will not happen overnight, but what follows is a plan that brings together small adaptations and bigger shifts in processes and procedures.
Implementing a web governance plan involves leadership, willpower, and a culture of accountability. As with any other core business function of a university, such as ﬁnancial systems or academic aﬀairs, there must be accountability around the management of the website. It is a critical business function, and it is incumbent upon institutional leadership to view it as such.
The requirements for governance to succeed are: