Join Albers and SU's American Marketing Association as They Dissect the 2023 Super Bowl’s Best Tech Commercials
Posted: February 6, 2023
What will be the best tech ads at the 2023 Super Bowl?
Find out at the 2023 Tech Bowl:
Thursday, February 16, 5:30-6:30 p.m.
LeRoux Conference Center (STCN 160)
Sign up to save your seat
For the past decade, the Albers School of Business and Economics’ Marketing department chair Mathew Isaac has been rating Super Bowl ads using the ADPLAN framework devised by professors at Northwestern University’s Kellogg School of Management.
This year, he, Assistant Marketing Professor Jennifer Hong, MBA Sport and Entertainment Management Assistant Professor Natalie Welch and Assistant Marketing Professor Katie Quinn will turn their analytical eyes on ads from tech brands. Which ones work? Which ones need more work? Which ones will cut through?
In collaboration with the Seattle University chapter of the American Marketing Association (AMA), the 2023 Tech Bowl is open to anyone who is interested in advertising, marketing, sport marketing and Super Bowl commercials. For students thinking of pursuing a degree in marketing, the event is a sneak peek at what Albers’ marketing program has to offer.
Sign up to join Professors Isaac, Hong, Welch and Quinn as they dissect this year’s crop of tech ads and share insights on effective ad creation.