Inaugural Obermiller Lecture on Marketing Sustainability

Posted: October 10, 2023

By: Marketing Department, Albers School of Business and Economics

Wednesday, Oct. 25, 3 p.m.
Oberto Commons (Sinegal Center 200)
Please register for either or both events (for free), which are described below, at Obermiller Lecture

The Marketing Department at Albers invites the campus community to the Inaugural Obermiller Lecture on Marketing Sustainability. The featured speaker is Dr. Rebecca Reczek, Berry Chair of New Technologies in Marketing and Professor of Marketing at the Fisher College of Business at The Ohio State University. Dr. Reczek's recent research focuses on science communication (e.g., communication about climate change, etc.).

There are two parts to the event.

  • Reczek will deliver an academic-style lecture (“Communicating Scientific Claims about Sustainability and Products”) from 3 to 4:15 p.m. that will be geared toward academic researchers (faculty/PhD students).
  • The lecture will be followed by a practitioner-oriented panel discussion (“Best Practices in Sustainability Communications and Marketing”) featuring Dr. Reczek and others (and facilitated by Marketing faculty member Dr. April Atwood) from 4:30 to 5:45 p.m. This latter event would be ideal for faculty/staff/students/alumni who are interested in sustainability.

The lecture is named for Professor Emeritus Carl Obermiller in the Department of Marketing.