Eunice Rhee, PhD

Eunice Rhee

PhD, Management and Organization, University of Southern California
MBA, Seoul National University
BBA, Yonsei University

Assistant Professor, Management

Phone: 206-296-5791

Building/Room: Pigott 514

Teaching Areas

  • Strategic Management


Personal Bio

Eunice Rhee is an assistant professor in the Department of Management where she teaches Strategy and Business Policy. Her current research examines how firms manage external perceptions to create value. She is especially interested in understanding how firms strategically manage external perceptions regarding their actions ("what we do") and identity ("who we are") using framing and categories in the context of a) firms going public (IPO) and b) controversial corporate governance practices. Her dissertation won dissertation fellowships from the Strategy Research Foundation (SRF) and the NASDAQ OMX Educational Foundation.