Eunice Rhee, PhD
PhD, Management and Organization, University of Southern California
MBA, Seoul National University
BBA, Yonsei University
Assistant Professor, Management
Building/Room: Pigott 514
- Strategic Management
Eunice Rhee is an assistant professor in the Department of Management where she teaches Strategy and Business Policy. Her current research examines how firms manage external perceptions to create value. She is especially interested in understanding how firms strategically manage external perceptions regarding their actions ("what we do") and identity ("who we are") using framing and categories in the context of a) firms going public (IPO) and b) controversial corporate governance practices. Her dissertation won dissertation fellowships from the Strategy Research Foundation (SRF) and the NASDAQ OMX Educational Foundation.