Ben Yeo

Biography

Benjamin Yeo received the Ph.D. degree in information sciences and technology from The Pennsylvania State University, University Park, PA, USA. He is an Associate Professor in information systems at the Albers School of Business and Economics. His research interests span a wide range of subjects, such as the impact of technologies and innovation, IT work, financial rumour propagation, digital advertising, involving machine learning and statistical analysis. He has published in IEEE Transactions on Engineering Management, International Journal of Information Management, Financial Innovation, Journal of Advertising Research, Technology Analysis & Strategic Management, Journal of Global Information Technology Management, and other journals.

Benjamin Yeo CV

Education

Ph.D. in Information Sciences and Technology, Pennsylvania State University
Master in Communication Studies, Nanyang Technological University
Bachelor in Communications Studies, Nanyang Technological University
Diploma in Business Administration, Wigan/Leigh College

Courses Taught

BOOT 001 MS in Business Analytics Programming Prep Course
BRMB 5240 Business Analytics and Data Modelling
IS 5310 Machine Learning for Business
OMBA 5305 Data Management for Business
BUAN 4310 Data Mining and Big Data Analytics
IS 3150 Introduction to Information Systems

Publications

Yeo, Benjamin and Grant, Delvin. (2024). The technology paradox explained in stages and technology presence. International Journal of Business and Economics. Vol. 23, Issue 1, pp. 87-112.
Lin, Hui-Fei, Yeo, Benjamin, Lu, Tsai-Yi. (2024). How virtual mirrors in advertising influence attitudes about beauty products. Journal of Advertising Research. Vol. 64, Issue 3, pp. 372-392.
Lin, Hui-Fei, Lin, Pei-Chih, and Yeo, Benjamin. (2024). Consumer-Generated visual advertisements in social media brand communities. International Journal of Communication, Vol. 18, pp. 902-1005.
Lindardi, Evelyn., Lin, Hui-Fei and Yeo, Benjamin (2024). Effective digital advertising: The influence of customized ads, self-esteem, and product attributes. Journal of Creative Communications, Vol. 19, Issue 2, pp. 197-216.
Lin, Hui-Fei, Tsai, Hsin-yi Sandy, and Yeo, Benjamin (2023). Augmented reality advertising in entertainment programming: An Exploration Across Cultures. In Journal of Creative Communications. Vol. 18, Issue 1, pp. 40-60.
Cheng, Li-Chen, Lu, Wei-Ting, and Yeo, Benjamin (2023). Predicting abnormal trading behavior from internet rumor propagation: A machine learning approach. In Financial Innovation. Vol. 9, Issue 3. DOI: 10.1186/s40854-022-00423-9.
Grant, Delvin and Yeo, Benjamin (2022). Exploratory study of societal contexts and industry performance. In International Journal of E-Business Research. Vol. 18, Issue 1, pp. 22.
Yeo, Benjamin, Serenko, Alexander, Palvia, Prashant (2022). One size does not fit all: Global perspectives on IT worker turnover. In IEEE Transactions on Engineering Management. Vol. 71, pp. 2843-2852.
Grant, Delvin and Yeo, Benjamin (2022). A business process reengineering method. In Issues in Information Systems. Vol. 23, Issue 1, pp. 1 - 12.
Grant, Delvin and Yeo, Benjamin (2022). Resource-Based View of the Productivity Paradox. In Technology Analysis & Strategic Management. Vol. 36, Issue 3, pp. 533-548.
Yeo, Benjamin (2021). Impact of high-tech industries over time. International Journal of Sociotechnology and Knowledge Development (IJSKD). Vol. 14, Issue 1, pp. 15.
Grant, Delvin and Yeo, Benjamin (2021). Enterprise integration using service-oriented architecture. Issues in Information Systems. Vol. 22, Issue 1, pp. 164 - 177.
Lin, Cheng-Hsuan, Lin, Hui-Fei, Yeo, Benjamin, Lin, Pei-Chih (2021). The influence of social TV multitasking behavior on the effectiveness of cross-media advertising. In International Journal of Communication. Vol. 15, pp. 1570 - 1594.
Yeo, Benjamin, Serenko, Alexander, Palvia, Palvia, Osam, Sato, Hiroshi, Sasaki, Jie, Yu, and Guo, Yue. Job satisfaction of IT workers in East Asia: The role of employee demographics, job demographics, and uncertainty avoidance. In The DATA BASE for Advances in Information Systems, Vol. 52, Issue 2, May 2021, pp. 94 – 126.
Lin, Cheng-Hsuan, Hui-Fei, Lin, Yeo, Benjamin, Lin, Pei-Chih (2021). The influence of social TV multitasking behavior on the effectiveness of cross-media advertising. In the International Journal of Communication, Vol. 15, pp. 1570-1594.
Lu, Wenling and Yeo, Benjamin. (2020). Time-Varying relations between seven dimensions of CSR and firm risk. In the Business and Professional Ethics Journal, Vol. 39, No. 3, pp. 319-345.
Yeo, Benjamin. (2019). What drives university technological innovation outcomes? A re-vitalised investigation. In the Journal of Information and Knowledge Management (JIKM), Vol. 18, No. 3.
Grant, Delvin and Yeo, Benjamin. (2019). Are ICTs really that important in driving industry performance? In the Journal of Global Information Management (JGIM), Vol. 27, No. 3, pp. 101-119.
Yeo, Benjamin and Grant, Delvin. (2019). Exploring the factors affecting global manufacturing performance. In Information Technology for Development (ITD), Vol. 25, No. 1, pp. 92-121.
Yeo, Benjamin and Grant, Delvin. (2019). Exploring the effects of ICTs, workforce, and gender on capacity utilization. In Information Technology for Development (ITD), Vol. 25, No. 1, pp. 122-150.
Grant, Delvin and Yeo, Benjamin. (2018). An exploratory perspective on how crime and informality affect BRICS industry performance. In the Journal of Global Information Technology Management (JGITM), Vol. 21, Issue 4, pp. 242-261.
Grant, Delvin and Yeo, Benjamin. (2018). A global perspective on tech investment, financing, and ICT on manufacturing and service industry performance. In the International Journal of Information Management (IJIM), Vol. 43, December 2018, pp. 130-145.
Yeo, Benjamin. (2018) Societal impact of university innovation. In Management Research Review (MRR), Vol. 41, Issue 11, pp. 1309-1335.
Yeo, Benjamin and Grant, Delvin. (2018). Predicting service industry performance using decision trees. In the International Journal of Information Management (IJIM), Vol. 38, Issue 1, pp. 288-300.