Eunice Rhee, PhD
PhD, Management and Organization, University of Southern California
MBA, Seoul National University
BBA, Yonsei University
Associate Professor, Management
Building/Room: Pigott 514
- Strategic Management
Eunice Rhee is an Associate Professor in the Department of Management where she teaches Strategic Management. In her research, she explores how organizations influence audience evaluations and, in turn, market outcomes by strategically managing the building blocks of meaning systems such as categories, frames, and evaluation criteria. Her dissertation research has been funded by the Strategy Research Foundation and the NASDAQ OMX Educational Foundation.