Marketing, Certificate

Prepare to lead with a Certificate in Marketing. Gain conceptual understanding and specialized knowledge in key principles such as segmentation and positioning.

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About this Program

The Graduate Certificate in Marketing provides the context for professional roles that marketing plays in serving the greater community.

Learning Outcomes

On successful completion of this program, students will be able to:

  • Understand and be able to apply marketing concepts such as principles of segmentation, targeting, positioning and differentiation as keys to marketing strategy. 
  • Demonstrate an understanding and appreciation for stakeholders, including customers as well as clients, partners, and society at large.

Applicants must have:

  • Minimum of an undergraduate degree from an accredited institution 
  • Minimum 2 years of full-time work experience 
  • (Optional) Official scores from the Graduate Management Admissions Test (GMAT) or the Graduate Records Examination (GRE)

Certificate Requirements

This certificate requires 15 credit hours of graduate courses.

Three required courses (9 credits)

  • MKTG 5170: Marketing Strategy *
  • MKTG 5305: Marketing Research
  • MKTG 5330: Brand Management

Choose two of the following courses (6 credits)

  • MKTG 5300: Personal Selling 
  • MKTG 5310: New Product Development 
  • MKTG 5315: Topics in International Marketing 
  • MKTG 5320: Promotion Management 
  • MKTG 5325: Sales Management 
  • MKTG 5335: Marketing and Social Issues 
  • MKTG 5340: New Venture Marketing 
  • MKTG 5345: Social Media Marketing 
  • MKTG 5350: Creativity and Innovation 

Explore the Catalog

View the full admissions and certificate requirements in the graduate catalog.

Earn Your Marketing Certificate Today

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What to Know Before Applying

  • Current students should speak to their adviser about adding a certificate. 
  • New students need to apply for the certificate program as a regular student via our Application page. 
  • After being accepted, you must complete the onboarding process, including a meeting with your advisor. Once complete, you may start the next available term. 
  • Length of program depends on when classes are being offered and how many you wish to take per term. Not all classes are offered every year/quarter. Speak to your adviser to get the most up-to-date schedule for the academic year.

Get in Touch

Get in-depth, personalized program information from an expert. Share your career goals and decide on next steps with our specialized admissions team.

Carolyn Auvil

Senior Graduate Student Recruitment Specialist

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