Talking Super Bowl Ads

Like an NFL analyst breaking down the Xs and Os, Seattle University Marketing Professor Mathew Isaac, PhD, will once again lead a post-game review of the advertising end zone dances and fumbles of this year’s Super Bowl ads.

The action, called Chalk Talk XV, kicks off Monday, Feb. 9, 5–7 p.m., in the Student Center, Room 160. Chalk Talk XV is presented in partnership with and co-sponsored by the Seattle University Albers School of Business and Economics (Department of Marketing), American Marketing Association and the American Advertising Federation Seattle (AAF Seattle).

The event is open to students, educators, professionals working in creative, strategy or media spaces along with those who appreciate great advertising. 

The recap of the big ads of the big game is something Dr. Isaac has been doing for the past 15 years. This year he’ll be joined by a panel of industry professionals to provide deep insight into which commercials worked and which ones didn’t. At $8 million for a 30-second spot, the stakes couldn’t be higher.

Clydesdales? Celebrities? Obscure products with massive marketing budgets? Chalk Talk XV will tackle it all.

And with the Seattle Seahawks playing a championship rematch with the New England Patriots, excitement levels are going to be at a record high.

This year special care went into scheduling Chalk Talk XV for the Monday after Super Bowl Sunday,  “so as not to interrupt the championship parade!” says Dr. Isaac.