Mentor List

Kendehl Rojanasthien

Rojanasthien, Kendehl

Job Title: Vice President of Asset Management
Company: Pacific Urban Investors
Industry: Real Estate, Multifamily, Asset Management
Mentor Since: Fall 2018
Will Mentor: Graduate Students

Job Description

Regional Director: Responsible for approximately 5000 apartments, 40 communities, 5 Regional Managers and 200 associates in two states. Responsibilities include: Leadership, management, company goal setting, budgeting and reforecasting, policy and procedure creation and implementation, client relationships, vendor relationships, business development, renovations, strategic planning, lease-ups, new business and target market identification, brand strategy, marketing, communications, KPI management.

Company Description

Pacific Urban Investors (‘Pacific’) is an industry-leading U.S. apartment investor. We are apartment experts with experience investing in and executing asset strategies for well over 200 apartment communities. Our communities provide needed housing for nearly 20,000 residents. With this responsibility in mind, we strive to earn their trust every day providing quality, well-designed apartment homes in attractive residential communities throughout California, Seattle, Denver, New York, Connecticut, New Jersey, Maryland, and Virginia.

Employment History

Pacific Urban Investors, 2022-Present
Kendehl and Co, 2020-Present
Thrive Communities, 2014-2022
Prior experience includes sales, marketing/communications, consulting, non-profit fundraising and volunteer management.


Seattle University, MBA, 2014
Seattle University, BA International Studies, International Economic Development, Spanish, 2009

Mentoring Objectives & Scope

I’m passionate about living life fully. That means encouraging and believing in myself and others with an eye towards reaching our full potential - a life of joy, love, integrity, and achievement. With me you’ll find fulfillment and leadership advice, achievement inspiration, and guidance for defining and reaching your goals. I'm an advisor to a number of small businesses in terms of business strategy, marketing and design, financial and strategic planning, and enjoy seeing people and their companies grow.

When and where do you hold meetings with your students?

Meetings can be held online via video call, or in person in Seattle, Bellevue, or North End. I prefer to meet with my students monthly as a group, and hold one on one meetings once or twice a month depending on what's most helpful for my mentees.

Additional Information

Kendehl is passionate about unlocking the potential of our people and communities. By empowering confident and capable site leaders and teams, she ensures her communities are full of creative ideas and positive energy. Her focus on what’s most impactful to the business allows her to identify the best strategic path forward and deliver results that matter. She oversees a team of five Regional Managers in two states, over 40 communities and 200 associates. Her experience includes multiple renovations, lease-ups, Class A, B and C communities and mixed-use developments. Her expertise in business modeling, strategic planning, marketing, and leadership enable her to optimize revenue, NOI and cash flow while encouraging and supporting the teams responsible for plan execution. She’s a four-time Emerald Award winner for Regional Manager of the Year in 2019, Renovation of the Year in 2019 and 2017 and Community of the Year in 2018, and was nominated for Portfolio Manager of the Year with NAA in 2020. Outside of her day job (which she loves), she enjoys advising small businesses and entrepreneurs, evaluating potential investments, and is an active leadership blogger and Seattle University MBA Mentor. Kendehl is not one to stay stagnant and is always engaged in multiple projects, through which she finds creative inspiration and new ideas. Kendehl's favorite saying is "action creates momentum," and she lives this wholeheartedly. Kendehl earned her MBA and Bachelor’s in International Economic Development and Spanish from Seattle University. She also holds her CAPS credential with NAA, and teaches CAM and NALP coursework for WMFHA.