Job Title: Vice President
Mentor Since: Fall 2020
Will Mentor: Undergrad Students
Amanda is a eight year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work on a wide variety of clients and industries from technology to healthcare to the food industry. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create fully integrated campaigns aimed at bringing earned, owned, influencer and paid media together to tell one holistic story. Amanda has done influencer work for large clients like Starbucks, KinderCare Education Centers, California Walnuts, Savers, Adobe and has done several influencer programs for clients such as Coca Cola, Samsung, Juniper Networks, PayPal, Wild Turkey, SKYY Vodka, Wacom, Ghirardelli and more.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
- Edelman 2012-2020
- HMX Group 2011
George Washington University, Bachelor of Business Administration Concentration in Marketing, Minor in Communication
Mentoring Objectives & Scope
- Career pathing
- Managing up
- Changing careers within a large company
When and where do you hold meetings with your students?
Prefer digital but can do in person as well.