Job Title: Vice President, Global Strategy and Partnerships
Company: WE Communications
Industry: Marketing and Communications
Mentor Since: Fall 2021
Will Mentor: Graduate Students
In my role as Vice President of Global Strategy and Partnerships, I work with our international offices throughout EMEA and APAC to support strategic initiatives for global and local operations, business development, and career development programs. I also head up our global partner network, PLUS, which is a network of complementary independent agencies with whom we partner to deliver client remits expanding beyond communications to public affairs, events, advertising, branding and creative, research, and technology solutions.
WE is one of the largest communications and integrated marketing agencies in the world. We're independent, we're all about our people – both our clients and our employees – and we believe in the power of communications to move audiences to positive action. We create conversation-starting work for our clients in the technology, health and consumer sectors and specialize in helping brands share their purpose with the world. Our campaigns boost adoption, build reputation, and drive real business results – even inspire bedrock change.
For more than two decades, I have worked with marketing and communications agencies of all kinds, from advertising, to channel and content, to marketing. Throughout my career, I have gained extensive expertise in marketing across the customer journey, advertising, and customer retention/acquisition, among other specialties. Before WE, I worked with clients such as Amazon, AWS, Acer Computers, Fair Isaac, HP, Intel, Microsoft, Salesforce, T-Mobile, and more – designing strategies and consulting for customer advocacy programs, global go-to-market and advertising efforts, direct-to-customer marketing, and ecommerce channel strategy.
MBA - Seattle University
BA, Marketing and Finance - Saint Martin's University
Mentoring Objectives & Scope
Having managed, mentored and coached individuals, teams, and departments for years, I will work with you in whatever way best supports you. I have an agile approach and know that one size does not fit all. I’m a solution-oriented thinker and love to break down barriers, help solve problems, and create plans for growth and change. I can help with goal development/refinement, growth action plans, navigating conversations and situations, etc. My expectation is that you are clear on what you’re looking for from a mentor, know what you’re after and/or what will support you, and that you maintain your commitments.
When and where do you hold meetings with your students?
We can meet virtually or in person.