Mentor List

Tara Burton

Burton, Tara

Job Title: Senior Business Program Manager
Company: Microsoft
Industry: Digital Advertising
Mentor Since: Fall 2019
Will Mentor: Undergrad Students

Job Description

Within Microsoft Advertising, I sit on our newly formed Program Management team leading the execution of cross organizational initiatives, one of which this year is to integrate a newly acquired company, Xander (Formally AppNexus) into Microsoft Advertising. Responsibilities include being the lead across multiple complex programs, communicating with stakeholders across the company, designing and improving on existing programs, and defining and tracking success criteria for my programs. This role requires the ability to operate in a fast-moving and ambiguous environment - which I think are my super powers.

Company Description

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Employment History

Microsoft - 2018 - present
AppNexus - 2015-2018
Microsoft - 2008-2015
DrivePM/Atlas - 2008
Seattle University - New Student Mentor - 2006-2008
Costco Wholesale - 2004-2007


Seattle Pacific University MBA, 2016
Seattle University BA, Marketing & Management, 2008

Mentoring Objectives & Scope

I have over 15 years of experience in digital advertising across display, search, video, programmatic, and native formats. My previous roles have included Operations, Sales, Account Management, Project Management, People Management, and Product Marketing. I've been in both client facing, quota based roles, and internal executive facing roles so I can share what my experiences have been within both disciplines across both large corporations and small start up environments. Students can expect to learn about the digital advertising industry, the types of careers that exist in this industry, and common paths either myself or my peers have gone through to get to where they are today. Same discussion topics: resume/cover letters, mock interviewing and the process, typical work environments, how to run a meeting, types of careers in marketing, MSFT campus/office tour, personal brand building, understanding your own personal values, learning about an MBA experience, social media best practices, and more!

When and where do you hold meetings with your students?

Open to having meetings virtually, near SU campus, or in Bellevue where my office is located, at lunch hour or occasional evening timeframe.

Additional Information

Given my network within Microsoft and the local advertising tech industry, I would be more than happy to find guest speakers for our meetings/time together if there are areas the group would like to learn more about.