Past Founder Fridays

Winter 2020

Madeline Haydon, Nutpods

A group of seated audience watching a speaker in front of the room

Raising Capital at Every Stage - from Crowdfunding to Private Equity

The Seattle University Innovation & Entrepreneurship Center (IEC) presents the second FOUNDER FRIDAY with Madeline Haydon, CEO of nutpods on January 24 at ATLAS Workbase.

Madeline Haydon, founder and CEO of nutpods - a plant-based creamer with an online cult following – launched her company in 2013 while earning her MBA at the Seattle University Albers School of Business and Economics and placing as a Finalist in the Harriet Stephenson Business Plan Competition run by the SeattleU Innovation & Entrepreneurship Center. Madeline and her husband (nutpods CFO Geoff Haydon) launched nutpods with a Kickstarter campaign in 2013 and brought the product line to market on Amazon in 2015, where it quickly became the the #1 best-selling alternative creamer. After growing by 250% the previous year, nutpods raised $33 million in private capital funding in July 2019 to expand its online brand presence.

About ATLAS Workbase: Co-founded by SeattleU Albers LEMBA alum Bill Sechter, ATLAS Workbase is “the place to conduct business” In Seattle. ATLAS is an intentionally designed premium workspace for the local business community, providing coworking, shared workspace, conference rooms, meeting space, and event venues with everything you need at your fingertips and the flexibility to use it when you need it, ATLAS provides an experience curated with personalized services that make your day better and more productive – claim your free work day at today!


Fall 2019

Caleb Carr, Vita Inclinata TechnologiesA group of seated audience members watching two people speak at the front of the room

How to Select the Right Investors and Advisors for your Startup

The Seattle University Innovation & Entrepreneurship Center (IEC) presented the first FOUNDER FRIDAY with Caleb Carr, CEO of Vita Inclinata Technologies on October 11, 2019 at WeWork Labs.

Caleb Carr, Founder and CEO of Vita Inclinata Technologies, won the $10,000 Grand Prize in the 2018 Harriet Stephenson Business Plan Competition as a student at Seattle University. 18 months later, Vita Inclinata Technologies has a valuation of $150million and is raising a Series B round. One of his secrets? Building a team of a team of investors and advisors

About Vita: Vita Inclinata Technologies (“Vita”) was founded to save lives. In 2009, founder Caleb Carr watched as a friend died because a helicopter was unable to rescue him due to the swinging of the helicopter hoisting system. Vita’s initial mission was founded following the death of a member of a local search and rescue crew member. After the team member went into Cardiac Arrest, founder Caleb Carr and his search and rescue team called the Oregon National Guard to rescue him. When the helicopter arrived, the hoist started to lower a basket. However, due to the high winds that night, the swinging basket couldn’t get through the trees below. After multiple attempts of trying to get the basket down to Caleb’s friend, the helicopter pilot called off the mission, and his friend died minutes later.

Simply put, Vita is out to ensure a lack of technology, like was exhibited so long ago, will never be the difference between life and death. Vita is pioneering new innovative hardware solutions for daily safety problems in aerospace, construction, and other dangerous industries. Vita’s first product, the Load Stability System was created to solve the deadly swinging of helicopter hoisting and sling load systems.

About WeWork Labs: WeWork Labs is The We Company’s global platform for early-stage startups and forward-thinking enterprise companies. We empower inventive humans and organizations to impact the present and influence the future. We start with thoughtfully designed spaces that inspire our global community of entrepreneurs to experiment, collaborate and grow. Within these spaces we foster meaningful connections between start-ups and the educational, mentorship and financial resources needed to drive their businesses forward.


Amelia Marckworth

Amelia Marckworth

Interim Director