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Aaron Wiggan

Job Title: Vice President, Brand
Company: Seattle Kraken
Industry: Professional Sports
Mentor Since: 2021
Will Mentor: Sport & Entertainment Management, Graduate Students
Mentor Type: Sport and Entertainment
Profile

  1. Albers School of Business & Economics
  2. Student Life
  3. Career Mentoring
  4. MBA SEM Mentor Program
  5. MBA SEM Mentor List
  6. SEM Mentors

Background

Job Description

I am responsible for overseeing the Kraken brand + subsidiaries (Membership / Foundation / Training Center / AHL Team) - strategy, creative, design, and copy.

Company Description

Professional Hockey Team.

Employment History

GS&P SF / Droga5 NYC / REI CO-OP

Education

MSc, Brand Strategy - Virginia Commonwealth University
BA, Post Colonial Theory/Forestry - The University of British Columbia

Mentoring Objectives & Scope

Share stories and examples, offer advice and perspectives to achieve goals, offer insight into real-world experience across different fields, review work and offer feedback, etc.

When and where do you hold meetings with your students?

Virtually or at a pub/coffee shop.

Additional Information

If you'd like to hear more about my philosophy I have spoken on a podcast called "We are Next" - episode #131.