Brian McCullough, PhD

PhD, Sport Management

Associate Professor, Sport Administration & Leadership

Phone: 206.220.8261

Building/Room: JEFF 401-Q

Brian McCullough CV


Brian McCullough, Ph.D., is an Associate Professor in the Sport Administration and Leadership program at Seattle University. His research interests concentrate on the managerial decision-making processes involving environmental sustainability initiatives among upper management, determining the environmental impact of sport spectators, and using the context of sport to influence environmental behaviors of sport spectators’ game day and everyday life. 

He has published his research in the Sport Management Review, Journal of Sport Management, Sport & Communication, International Journal of Sport Management & Marketing, and Quest.  He is author of Introduction to Environmental Sport Management and the lead coeditor of the Routledge Handbook of Sport and the Environment. He has also been invited to speak at various practitioner conferences hosted by The Green Sport Alliance, Sustainable Innovation in Sport, and The Association for the Advancement of Sustainability in Higher Education (AASHE). In November 2017, McCullough was invited to participate in a special meeting convened by the United Nations Framework Convention on Climate Change in which sport professionals collaborated to align the sustainability efforts of sport sector to achieve the goals of the Paris Climate Change Agreement. 

Brian earned his Ph.D. and Master’s degree in Sport Management from Texas A&M University in College Station and his Bachelor’s in Sport Management from Ithaca College in upstate New York.  He has worked in the non-profit sector in San Francisco and college athletic fundraising for the 12th Man Foundation for Texas A&M University.

Featured Publications 

  • McCullough, B. P., Kellison, T. B., & Wendling, E. (in press).  Formation and function of a collegiate athletics sustainability committee. Journal of Amateur Sport, 1-48.
  • Sartore-Baldwin, M. L. & McCullough, B. P. (in press).  Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot. Society & Animals, 1-20.
  • Sartore-Baldwin, M. L. & McCullough, B. P. (in press).  Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices.  Sport Management Review, 1-12. doi: 10.1016/j.smr.2017.08.009
  • McCullough, B. P., & Kellison, T. B. (Eds.). (2018). Routledge Handbook of Sport and the Environment. London: Routledge. ISBN 978-1138666153
  • Sartore-Baldwin, M. L., McCullough, B. P. & Quatman-Yates, C.  (2017).  Shared responsibility and issues of injustice and harm within sport. Quest, 69(7), 366-383. doi: 10.1080/00336297.2016.1238769
  • Casper, J., Pfahl, M., & McCullough, B. P.  (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-134. doi: 10.18666/JASM-2017-V9-I1-7690
  • McCullough, B. P. & Melton, E. N.  (2017). The benefits of becoming a green company: A corporate marketing approach. Journal of Contemporary Athletics, 11(1) 31-46.
  • McCullough, B. P., Trendafilova, S., & Picariello, M.  (2016).  Legitimizing sustainability efforts through strategic partnerships. Sport & Entertainment Review, 2(3), 77-83.
  • McCullough, B. P., Pfahl, M., & Nguyen, S. (2016). The green waves of environmental sustainability in sport. Sport in Society: Cultures, Commerce, Media, Politics, 19(7), 1040–1065. doi: 10.1080/17430437.2015.1096251
  • McCullough, B. P., & Kellison, T. B. (2016). Go green for the home team: Sense of place and environmental sustainability in sport. Journal of Sustainability Education, 11(February) 1-14. [Special Issue: Place, Learning, and Resilience]
  • Kellison, T. B., & McCullough, B. P. (2016).  A forecast for the mainstreaming of environmental sustainability. Sport & Entertainment Review, 2(1), 11-18.
  • Kellison, T. B., Trendafilova, S., & McCullough, B. P. (2015).  Sustainable stadium design as cause and effect of social change.  International Journal of Event Management Research, 10(1), 63-83.
  • Pfahl, M., Casper, J., Trendafilova, S., McCullough, B. P., & Nguyen, S. N. (2015).  Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues.  Communication and Sport, 3(1), 27-56.  doi: 10.1177/2167479513519253
  • McCullough, B. P. (2015).  Introduction to Environmental Sport Management.  Mill Creek, WA: Forwarding Sport Sustainability, LLC. ISBN 978-0996926904