When Karen Ward—a graduate of Seattle University Albers School of Business—entered the 2008 Business Plan Competition, she had no clue that her "big" idea would later become Girly Girl Wines.
“I sat down one night and wrote the business plan. I had an idea and just put it all on paper,” said Ward. "And, much to my surprise, I later won.” Ward said studies find that there are three things consumers look for when buying wine; quality, philosophy, and the appearance of the label. With that in mind, she first focused on the label and description of each wine. “With Girly Girl I wanted something that was classy-looking” said Ward. “And unique too, so one night I sat down with colleagues and friends and together we created the personalities for each of our wine names and that’s what Girly Girl wine is all about.” Each bottle of wine has its own unique character: “Chloe” likes to shop and dine out; “Kayla” is the jet-setting traveler; “Farrah” is into sports; and “Mia” enjoys time at the spa.
Ward is the director of sales and marketing at Washington Wine & Beverage Company, where she has worked for the past 11 years. After winning the 2008 Seattle University Albers School of Business Plan Competition prize of $10,000, she presented her plan to senior management. Soon after Girly Girl Wines was born, and it is now owned and produced by Washington Wine & Beverage Company in Woodinville.
Read the full article from the Woodinville Patch.
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