Albers course information comes from Seattle University's Bulletin of Information 2009-2010. All undergraduate courses are 5 credits, unless otherwise noted. Syllabi information is for reference only. Information may not be current.

MKTG 350 Introduction to Marketing

Survey of institutions and essential functions in the marketing system. Analysis of the marketing mix; product, place, promotion, and price strategies. Prerequisites: junior standing in the Albers School. (fall, winter, spring)

Syllabus: MKTG 350 April Atwood - Fall 2009

Syllabus: MKTG 350 Rex Toh - Fall 2008

Syllabus: MKTG 350 Rick McPherson - Spring 2008

Syllabus: MKTG 350 Michael Eguchi - Summer 2007

MKTG 351 Buyer Behavior

Application of behavioral sciences to explore consumer and organizational decision-making processes. Study the information processing of consumers, the effects of environ-mental and behavioral influences, and the nature of organizational structure effects on buying. Prerequisite: MKTG 350.

Syllabus: MKTG 351 April Atwood - Fall 2009

Syllabus: MKTG 351 Rick McPherson - Spring 2007

MKTG 352 Marketing Communications

Business firms' methods of communications to their markets and publics. Analysis of the promotional mix; personal selling, advertising, sales promotion and publicity. Promotion strategies. Prerequisite: MKTG 350.

Syllabus: MKTG 352 Paul Ravetta - Spring 2009

MKTG 353 Sales Management

Deals with the personal selling function and its related administration and managerial activities. Covers the development of the selling function, sales management planning, recruiting, training, sales force organization, supervision and motivation, compensation and evaluation. Prerequisite: MKTG 350.

MKTG 354 Introduction to Retailing Management

Covers the major managerial, functional, institutional, and environmental dimensions of exchange transactions involving marketing organizations and ultimate consumers. Prerequisite: MKTG 350.

MKTG 356 Transportation and Logistics

Introduces the basic concepts and techniques used to design transportation and logistics networks, including characteristics of common carriers, rate making, warehouse function and location, traffic management, and traffic law. Prerequisite: MKTG 350.

Syllabus: MKTG 356 Rex Toh - Fall 2009

MKTG 451 Marketing Research

Purpose, methods, and techniques of marketing research. Prerequisites: MKTG 350 and ECON 260.

Syllabus: MKTG 451 Rex Toh - Spring 2009

MKTG 452 Marketing Management

Applies marketing principles to practical problems in marketing strategy development and management decision making. May employ case studies, large scope projects, or marketing simulation games. Prerequisites: MKTG 350, ACCT 231, MKTG 351, MKTG 451 (one of MKTG 351 and MKTG 451 may be taken in the same quarter as MKTG 452).

MKTG 456 International Marketing

Analyzes issues important in marketing in multiple foreign environments. Addresses market segmentation, product design, promotional strategies, pricing strategies in the face of changing exchange rates, media choice, and the importance of cultural differences. Offered every other year. Prerequisite: MKTG 350.

Syllabus: MKTG 456 Richard McPherson - Winter 2009

AACSB Accredited | Albers is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. As of June 2008, less than five percent of the world’s business schools and less than one third of U.S. business schools have achieved business accreditation from AACSB.

Seattle University Links

Albers School of
Business and Economics
901 12th Avenue
P.O. Box 222000
Seattle, WA 98122
(206) 296-5700