PhD, Marketing, Kellogg School of Management, Northwestern University
MBA, Finance and Strategic Management, Booth School of Business, University of Chicago
BA, Biological Sciences, University of Chicago

Syllabus

MKTG 350 - Fall 2012

Personal Bio

Mathew Isaac obtained his PhD in Marketing from the Kellogg School of Management at Northwestern University in 2010. Subsequently, Dr. Isaac served as a post-doctoral research fellow at Kellogg, where he also taught the MBA course in Sales Force Management. At Albers, Dr. Isaac teaches Introduction to Marketing, Sales Management, and Marketing Management to undergraduates and MBA students. His research, which has been published in the Journal of Marketing and featured by the Harvard Business Review and Time, focuses primarily on consumer judgment and decision-making, specifically examining how contextual and motivational factors influence product evaluations and purchase intentions. Prior to entering academia, he advised media, healthcare, and private equity clients as a Consultant and Manager for Bain & Company and ZS Associates.

AACSB Accredited | Albers is accredited by AACSB International - The Association to Advance Collegiate Schools of Business. As of April 2011, less than five percent of the world’s business schools and less than one third of U.S. business schools have achieved business accreditation from AACSB.

Seattle University Links

Albers School of
Business and Economics
901 12th Avenue
P.O. Box 222000
Seattle, WA 98122
(206) 296-5700
Albers Mobile Site