Updated Brand Guidelines, A Color Overlay Tutorial and New Program Page Templates
Posted by Eli Voigt on Tuesday, September 19, 2017 at 3:54 PM PDT
Earlier this month we hosted our quarterly brand marketing workshop. The workshops are open to the campus community and typically include college marketers and preferred vendors for creative and design.
At the workshop, we previewed new website templates, including for majors/program pages, the new online graduate view book, creative concepts for The Ones campaign (see the new homepage centerpieces for a sampling) and discussed a few other priorities for the fall quarter. Be sure to keep an eye out for more detailed updates about each of these initiatives as they move into the implementation phase in the coming weeks.
We also introduced three updated brand colors that give us fall color options in the brand palette. Included were classic and vibrant color combination examples to visualize how color combinations can be executed.
To round out the workshop, one of our designers presented a tutorial on how to create a color overlay, which is one of our brand elements.
The updated brand guidelines are posted online:
Please let us know what you would like to see in the future at our quarterly workshops.