Web Team Blog

Web Blog

Changes you can make in TerminalFour to Increase your SEO

Published August 31, 2017 at 1:08 PM PDT

Recently, we announced that Albers School of Business and Economics will be changing the URLs of their websites from www.seattleu.edu/albers to www.seattleu.edu/business in order to increase their search engine optimization (SEO).

Many of you may be wondering about your website's SEO and what changes you can make in TerminalFour to increase your SEO, especially those who are actively seeking to reach more prospective students and increase your enrollment.

So the MarCom Web Team has put together this blog post to help you get started.

Included in the blog, we discuss some basics such as "What is SEO?" and keyword research. Then we discuss some aspects of your website that impacts SEO including:

  • URL
  • Page title
  • Metadata (especially meta description and keywords)
  • Content (especially including headings, links, images

We break down how to make these changes in TerminalFour, include lots of resources if you want to learn more about SEO, and lastly we discuss some important things to think about before making changes.

Preventing 404 errors

Published August 31, 2017 at 12:08 PM PDT

As I'm sure you've experienced before, it's frustrating to search for something in a search engine and end up with 404 - File Not Found - errors in the search results.

As content editors, you can prevent your users experiencing this frustration.

This blog post discusses things you should think about before deleting sections or renaming URLs, including how to prevent broken links to and from those sections/content items, and preventing broken links from appearing in search engine results.

July 2017 Updates

Published July 24, 2017 at 4:07 PM PDT

Topics discussed in this month's blog post:

  • Content Type Encyclopedia
  • New content type: Color Box Navigation
  • Web Team Blog
  • Design refresh coming soon!

Using lists to make your content more skimmable

Published July 24, 2017 at 10:07 AM PDT

Website visitors tend not to read long paragraphs of text. Web browsing is a rapid activity, increasingly done while on the go or while the user’s attention is divided. Users prefer to scan down the page, skimming for the information for which they’re looking. Converting paragraphs into lists makes skimming easier.

Tips and tricks for easier navigation in the CMS

Published June 21, 2017 at 1:06 PM PDT

This past spring in our content editors feedback survey, one theme that arose was that many users find it difficult to navigate within the TerminalFour content management system, especially given the large number of folders in our site structure.

So to help, I thought I would share some tips and tricks that I've discovered which make navigating in our TerminalFour CMS a little bit easier, including the Filter tool, Bookmarks, and a few keyboard shortcuts.