What Will Be the Best Tech Ads at the 2022 Super Bowl? Find out at Tech Bowl 2022
Posted: February 4, 2022
Thursday, February 17, 5-6 p.m.
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Organized by the Seattle U American Marketing Association
Brought to you by the Albers School of Economics and GeekWire
For 10 years, the Albers School of Business and Economics Marketing Professor Mathew Isaac has been rating Super Bowl ads using a framework devised by professors at the Kellogg School of Management. This year, he and Assistant Marketing Professor Jennifer Hong will turn their analytical eyes on ads from tech brands. Which ones work? Which ones need more work? Which ones will cut through?
In collaboration with tech news publisher GeekWire and organized by the Seattle University chapter of the American Marketing Association (AMA), the 2022 Tech Bowl is open to anyone who is interested in advertising, marketing, sports marketing and Super Bowl commercials. For students thinking of pursuing a degree in marketing, the event is a sneak peek at what Albers’ marketing program has to offer.
Sign up to join Professors Isaac and Hong as they dissect this year’s crop of tech ads and share insights on effective ad creation.