Course: Developing the Must-Haves of Marketing and Communications
Pilot Offering: Spring Quarter 2017, March 27-June 10, 2017
About the course:
How can we tell the story of our church or community in a way that winsomely represents its heart and soul well? Where, when and how can we share meaningful content that represents our unique communities? This class will provide an overview on basic marketing and communications opportunities and resources, including how to create a communications plan for gatherings, programs and community life. Current students and leaders of churches and not-for-profit organizations are invited to participate in the first offering of this course.
This is the second asynchronous online class in a special course series and certificate program being developed by the Economics and Pastoral Leadership Project at Seattle University’s School of Theology and Ministry to support pastors and other religious leaders manage the “business” side of faith-based organizations.
Curriculum/Course Design Team Members:
- Steve Brilling, Family Business Director, Clark Nuber, Adjunct Professor, Seattle University
- Thanh-Thuong (Thuong) ChuChe, MAPC, Program Manager, Economics & Pastoral Leadership Project at Seattle University School of Theology and Ministry
- Faustino (Tito) M. Cruz, SM, PhD, Associate Dean of Academic Affairs at Seattle University School of Theology and Ministry, Associate Professor of Practical Theology & Leadership
- Hannah Mello, Communications Program Manager, Workforce Development Council of Seattle-King County
- The Reverend Cheri Lovell, M.Div., CFRE, Consultant
How to register:
- Space is limited and the deadline to register is as follows:
- STMPD 9520 is for professional development – register by March 21. To register for this section of the course please contact Jean Adler Stean at firstname.lastname@example.org or 206-296-5333.
- STMA 5910-01 is for graduate credit – register by March 27 via SU Online
Questions about the course content please contact Thanh-Thuong ChuChe at ChuChet@seattleu.edu or 206-296-5335.