New University Brand, New Alumni Page

Written by Hannah Crivello
January 23, 2015
You may have noticed that the look of Seattle University materials and advertising is changing. A new Seattle University School of Theology and Ministry logo. Seattle U billboards going up around the city. New signage around campus. For the last year, Seattle University has been undergoing a brand redesign to better illustrate its mission and vision, as well as its unique programs that are designed for meaningful work toward a more just and humane world.
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This past month, Seattle University launched the first of several upcoming updates to the website. The refresh of the site aligns with the Seattle U brand initiative to tell our story with greater clarity and impact. Check out the new school webpages? look, here. Seattle University?s website visitors will also experience a fresh and inviting homepage and landing pages for Admissions, Alumni, Academics, Student Life?as well as a new Graduate Studies page.?
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With the brand update, the Seattle University Alumni Association is excited to roll out an alumni pocket guide, website, event invitations, newsletters and more. We are now proactively and intentionally using Seattle University Alumni Association as the name that represents our 73,000 alumni worldwide.? As alumni of Seattle U, you are automatically a member of this association. Our goal is to help you feel like a lifelong member of the Seattle U community. Visit the new alumni webpage, here.
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Seattle University is working with the design team of 160over90 to help implement this brand change. After months of research with students, alumni, faculty, staff, donors and prospective students, 160over90 developed a brand strategy that is bold and daring while also being authentic to Seattle U?s history, mission and values.??
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Scott McClellan, Vice President for University Communications, explains, "It's important to make sure we're telling our unique story with greater clarity and impact. We have a great story to tell and I want more people to hear our story. The message needs to authentic to who we are, but to stand out and break through all the clutter, it also needs to be clear and distinctive.?
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McClellan continues, ?There is a certain expectation attached to a Seattle University education. It is an expectation that you are committing yourself to something more, to something greater than yourself--to serving others. We expect to lead and serve, to be engaged. We expect to be an agent for change in careers and in communities. The impact we have is sustainable; it's not short term. Our impact makes a lasting difference in communities, locally and globally.? The new brand?s goal is to hone in on these distinct attributes of Seattle University and its schools and colleges--like the School of Theology and Ministry.
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This is an exciting time for the Seattle U community as we better tell the story of our university through our new brand. Thank you for choosing to be a part of this unique learning community!