Business and Ethics / People of SU

Seattle U in the News: Marketing Professor Analyses the Superbowl Ads

February 3, 2020

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Television ads during the Superbowl give companies a massive audience for their products. Did they succeed?

For many, the ads during the Super Bowl are more fun to watch than the game itself! Mathew Isaac, marketing professor at Seattle University's Albers School of Business & Economics, organizes a review of his favorite ads each year for students to discuss. In this interview on KING TV's New Day Northwest, he analysed his favorites from this year's game. Watch the interview here.

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