Best paper award for Matt Isaac

February 24, 2017

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A paper coauthored by Matt Isaac, associate professor of marketing in the Albers School of Business and Economics, was selected as the best paper to appear in the Journal of Advertising Research for 2016. The title of the paper is “How to Capture Consumer Experiences: A Context-Specific Approach to Measuring Engagement–Predicting Consumer Behavior across Qualitatively Different Experiences.”