Business and Ethics / Campus Community

Albers Executive Speaker Series Off and Running with Brooks CEO

Written by Lincoln Vander Veen

October 7, 2022

Graphic featuring Jim Weber

First speaker of fall is Jim Weber, who is credited with turning around the Seattle-based company.

Jim Weber, CEO of Brooks Running Company, will speak on October 13 about his business journey and his book, Running With Purpose, headlining the latest installment of the Albers Executive Speaker Series. The event is 5:30 to 6:30 in Pigott Auditorium. 

Joining Brooks in 2001 as the brand’s fourth CEO in two years, Weber devised a strategy for the Seattle-based running company to move from the back of the pack to leading in the athletic, fitness and outdoor categories. It would require the team to employ conviction, fortitude and purpose to out-execute much larger brands. The company’s success—and turnaround—caught the attention of Warren Buffett, who declared it a standalone subsidiary company of Berkshire Hathaway Inc. in 2012.  

Today, people are yearning for authentic leadership and want to support the brands and people they can trust. In Running with Purpose, Weber outlines six leadership principles he believes are essential to building trust and drawing people to a purpose bigger than themselves. 

Learn more about the Albers Executive Speaker Series.