Brian McCullough publishes on sustainability and sports

January 25, 2019

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Brian McCullough, associate professor of Sport Business Leadership, has authored “Bold and visionary leaders can make climate action a commercial strength,” which appears in Sport Sustainability Journal. McCullough, who has published extensively on the relationship between sustainability and sports, writes: 

“It is often said, and I agree, that the sport sector is in a unique position to influence sustainable behaviors among its customers (i.e., fans). This affinity opens a powerful and influential line of trust and communication between a sports team and a fan. Each sport entity is in a position to make sustainability part of the fabric of the organization to the point where sustainability is the organizational norm and an expected behavior among employees, participants, fans, and all stakeholders.” 

McCullough is currently working with the United Nation’s Climate Change Secretariat to establish a Sports for Climate Action Initiative to engage the sport sector to meet the Paris Climate Agreement goals of carbon neutrality and was recently awarded a research grant from the International Olympic Committee. He is co-editor of the Routledge Handbook of Sport and the Environment.

Since 2018, SU's Master in Sport Business Leadership program has been housed in the Albers School of Business and Economics. Prior to that, the program was part of the College of Arts and Sciences and went by the name Master in Sport Administration and Leadership.