Cool Career: Social Media Manager

Posted by Sara Reiner on Friday, November 3, 2017 at 3:51 PM PDT

A desk with a laptop, a lamp and a plant


A Social Media Manager is responsible for creating and managing social media content that positively impacts a brand and its community.

A social media manager is also responsible for monitoring channels and conversations while gathering insights into a company’s online community so that the company can better serve its audience. It is also the social media manager’s responsibility to integrate social media content with a company’s larger marketing team’s initiatives and goals.

According to the Bureau of Labor Statistics, employment in technical writing is expected to grow by 9 percent nationally between 2014 and 2024, with a median salary of $48,000 per year depending on experience, education, and industry according to PayScale.

Become a Social Media Manager

The skills for successful Social Media Managers may include:

Bachelor’s degree

Writing skills

Graphic Design skills

Video skills

Analytical skills

Attention to detail

Problem-solving ability

Information Technology background

If you’re ready to start or advance your education to work as a Social Media Manager, the Digital Technology and Cultures B.A. Degree Completion program at the School of New and Continuing Studies (NCS) can help.

Contact us to learn more about the B.A. Degree Completion programs, courses and certificates at NCS.