In 2012, Magis revealed a new, visually exciting logo which embodies the work of Magis: Alumni Living the Mission. Through the first five years, Magis annually served approximately 1,300 Jesuit-educated alumni in the Puget Sound region representing Jesuit universities, institutions, or service programs in the U.S.
Through a process of strategic planning and visioning in 2009-10, the Magis staff and advisory board discovered a new logo and tagline, as well as a revision to the values, were needed to best express the work Magis is doing today. To this point, the logo was designed using the inspiration of a flame, to signify the spirit of the Jesuit, Ignatian tradition ignited in students by a desire to learn and grow in community, and continues to be kindled and lived out as alumni by the various vocational paths chosen as men and women for others.
The revised tagline "Alumni Living the Mission" better articulates the reality that alumni are living out the Jesuit educational mission in their personal and professional lives. Furthermore, Magis' enhanced expression of its values as faith, justice, and leadership captures the essence of a faith that does justice, the hallmark of how Jesuit education transforms our communities and our world. In all, the logo, tagline, and values convey the meaning of Magis at Seattle University as a continuation of the Jesuit educational mission for alumni.