Conducting Online Research

[Still Under Construction]


Guidelines for Recruiting on Social Media

More coming soon!


Overall Considerations for Online Survey Research


Researchers often turn to online surveys for quick, easy access to wide populations for little expenditure. But researchers should be prepared to encounter low response rates, missing questions, multiple responses, and survey fatigue. Not only do these factors impact the data quality, but the online environment can reflect population biases related to higher socioeconomic status, education level, and other individual backgrounds. Especially with varying internet speeds, researchers should assist participants by using brief, clear language; multiple screens with forward and back buttons; and simple, clean formatting.

Survey Software

The SU IRB encourages all SU affiliates to use its licensed Qualtrics Survey Research Suite instead of less-secure services such as Survey Monkey or Google Docs.

Researchers must clarify how participants will know about survey (e.g., posting on social media, listserve notifications, descriptions in MTurk-type services, flyers or email, etc.).  If offering an incentive/token of gratitude (e.g., gift card drawing or $5 gift card for survey completion), researchers should obtain participant contact information outside of the main survey to separate any identifiers from survey responses. For example, a second, separate link at the end of the survey would collect participant emails for distributing the incentive/thank you. Researchers should store the email addresses separately and delete the file after disbursing any incentives.

Recruitment information must clarify the following -- that the survey is part of a research study, inclusion/exclusion criteria, an approximate timeframe for completing the survey, and any payment/incentive information.

Informed Consent
Informed consent information must occur on the opening screen before any survey questions, not linked to a separate document or sent via email. While the consent information may be slightly condensed from a traditional signed consent document, it should contain all basic aspects of consent. Click here for a sample online template. Participants should actively acknowledge consent by clicking a statement such as "I do not consent to participate" (then redirected out of the survey site) or “By continuing to the survey, I acknowledge I am over 18 and I consent to participate.”

To uphold the principle of voluntary consent, researchers must ensure that the survey does not force any responses, so that participants may skip or freely click through without answering. If the researcher needs to collect specific responses for methodological purposes, that should be explained in the informed consent, so that individuals may opt not to take the survey. (For example, “To understand [fill in], we need to obtain certain information, so you may not skip all responses. But you should feel free to discontinue the survey if you wish not to answer.”]

Go to IRB Forms and Templates for an informed consent template for online surveys. 

Data Transmission/Storage

Researchers cannot always guarantee secure data transmission; however, they can acknowledge this concern in the consent language and reassure participants about steps to heighten security, particularly with identifiable information and/or sensitive topics. In the IRB submission, researchers must explain plans for secure transmission and digital storage. Qualtrics, for example, uses Transport Layer Security (TLS) encryption for all transmitted data, but the researcher should indicate plans for downloading Qualtrics data to secure SU cloud storage (OneDrive or Teams). Do not store data in Qualtrics.

In Qualtrics, turn off the feature to collect respondents’ Internet Protocol (IP) addresses (unless needed for the study, which must be clarified). Collecting IP addresses renders a study not anonymous. Also, using personal/individual Qualtrics links for tracking participant responses also means a researcher cannot call a study “anonymous.”

Researchers should also explain how they intend to report the data, whether aggregated, or whether any identifiers combined could reasonably identify/reidentify individuals (to either the researcher or someone outside the research team)

Upon concluding data collection, faculty/staff/student researchers should download Qualtrics data to store securely within OneDrive or Teams, delete the relevant survey, and retain the data in accordance with the IRB-approved protocol. Students who use their own Qualtrics account to conduct online research must add faculty/staff advisers using the “collaboration” feature. Before graduation (after which the student’s Qualtrics account is turned off), the student should transfer any identifiable data to their adviser for storage according to the IRB-approved protocol.