There are a variety of ways for your club and organization to effectively market your event. To help you on your way, we've created this page to help point you in the right direction. If you start early, have a good team, and create a plan you will be successful!
You may want to consider what other events are happening on campus that day. Check out the campus calendar and/or talk with Campus Event Services (CES) about other events happening at the same time that may compete.
Make sure you've confirmed your event space and food, technology and other event needs. Campus Event Services (CES) can work with your organization on all of these needs.
Make sure you know what your budget is for marketing your event. The Center or Student Involvement can print 33 fliers for student clubs free of charge. Also, Reprographics can make posters and fliers at a low cost to you and your club. For more information on their pricing, check out the Reprographics website.
Next, think about the message you would like to portray about your event. What's the incentive for the campus community attend? What will they learn and/or get out of the event? Make sure to have a consistent message about the event, your intended audience and goals. Your team should be aware of what these are so they can also send a consistent message.
Be aware that Seattle University has policies about marketing on campus. For more information on these policies click here.
Now that you're aware of the policies, do your best to find creative and unique ways to get the message out to your audience. Here are some thoughts and ideas:
Each marketing type has limited effectiveness and/or accessibility so timing your message is important. Think about what you can 2-3 months out, 1 month out, 1-2 weeks out, and right before your event. The best approach to marketing an event is to start early and to use different mediums to reach different people.
Be sure to check in to see how things are going during your outreach. Have you heard a lot about your event? Are others talking about it? Who haven't you reached out to? Are there avenues you haven't pursued that may work?
After your event, make sure to touch base about what worked in your marketing plan for next time. What would you do the same? What would you change? What other suggestions would you have to properly outreach about your event?
If you have any questions about these points and/or event planning, we're happy to help!