You are invited to a panel discussion on "The Jesuit Brand: Perspectives on the Marketing of Jesuit Universities" from noon to 1:30 p.m., Friday, Feb. 17, in Casey Commons.
The discussion will feature Director of University Marketing at SU Francesca Lukjanowicz and marketing professors Nicky Santos, S.J. (Marquette University) and Mathew Isaac (Albers School of Business and Economics).
Panelists will explore:
- Various approaches that Jesuit universities take in marketing and branding themselves
- How a Jesuit university can remain true to its identity when marketing itself without alienating non-Catholics
- Potential strategies for a Jesuit university to authentically and appropriately communicate different aspects of its identity when interacting with disparate audiences (e.g., alumni, students, staff, donors, faculty, community partners, employers, parents)
Cosponsored by Albers Arrupe Alumni, Center for Jesuit Education, Institute for Catholic Thought and Culture, and Marketing Communications. Lunch will be served. To RSVP, contact firstname.lastname@example.org.