Data-Driven Sustainability Marketing Campaign Strategy: Using Analytics To Address Communication, Marketing, And Business Goals

Marketing/Sports Business | Albers School of Business

  • LSAP Goal 1 Response to the Cry of the Earth
  • LSAP Goal 3 Ecological Economics
  • LSAP Goal 4 Adoption of Sustainable Lifestyles
  • LSAP Goal 7 Community Resilience and Empowerment
  • 8 Decent Work and Economic Growth

About this Article

Galen Trail, PhD

Conference Presentation

American Marketing Association Conference. San Franciso, CA

Trail, G. T., & McCullough, B. (2017)