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Pam Cory — Mentor profile, Title: Chief Marketing Officer, Company: INRIX, Industry: Marketing | Mobility Data Provider, Mentor Type: Albers

Job Title: Chief Marketing Officer
Company: INRIX
Industry: Marketing | Mobility Data Provider
Mentor Since: Fall 2014
Will Mentor: Graduate Students
Mentor Type: Albers
Profile

Background

Job Description

I lead the integrated global marketing strategy and go-to-market to drive growth, brand visibility, and customer engagement in close partnership with Sales and Product Management. This includes demand generation, social media, public relations, inside sales, product marketing, partner marketing, events, and communications

Company Description

INRIX transforms billions of real-time data points into actionable insights that help cities, states, financial services, and businesses leveraging alternate data to move safer, faster, and greener — without installing a single sensor. Thousands of traffic and transportation professionals rely on INRIX to help with urban safety and mobility.

Employment History

20+ years of BtoB SaaS marketing leadership

Education

MBA, Seattle University
Undergrad, UW

Mentoring Objectives & Scope

How to get a job in marketing and set yourself up for a great career. Help with informational/job interviews, LinkedIn, resume, and career planning, primarily in marketing.

When and where do you hold meetings with your students?

Hybrid, mostly by Zoom, some meeting at Seattle University

Additional Information

I am very passionate about LinkedIN and AI