Bill Sutton, EdD

Bill Sutton

EdD, Higher Education and Sports Studies, Oklahoma State University
MS, Physical Education, Oklahoma State University
BA, Political Science, Oklahoma State University

Assistant to the Director, MBA in Sport and Entertainment Management

Personal Bio

Dr. William A. Sutton is a distinguished academician and a proven sports marketing practitioner. Sutton’s body of work includes notable academic appointments and extensive industry experience. An expert who educates and engages, Sutton possess a distinct combination of professional experiences that blend his savvy business acumen with his significant university credentials. His academic and industry career experiences are diverse and form a unique prism to observe the sports marketing and sports business landscape. Sutton’s consultation work has spanned the industry, working with professional leagues, teams, organizations, brands, universities, agencies, and facilities. Dr. Sutton currently holds an appointment as Director Emeritus and Professor Emeritus of Marketing at the Vinik Sport and Entertainment Business Management Graduate Program in the Marketing Department at the University of South Florida. Dr. Sutton is also the founder and principal of Bill Sutton & Associates, a consulting firm specializing in strategic marketing, revenue enhancement and organizational chemistry, and the Dean of Elevate Academy a career development initiative created by Elevate Sport Ventures.

Prior to his retirement in 2020, Dr. Sutton taught courses at USF in sport marketing and sales and promotional management in sport and served as the Placement Coordinator for the program. His consulting clients include the NBA, NFL, Phoenix Suns, Miami Dolphins, Louisville Bats (MiLB), Sporting Kansas City, Minnesota Timberwolves, Tampa Bay Lightning, San Francisco 49ers, Cleveland Cavaliers, Miami Heat, Philadelphia Eagles and the San Diego Padres. Sutton previously served as Vice President, Team Marketing and Business Operations for the National Basketball Association, where along with Commissioner Stern he helped to create the NBA TMBO group. In this capacity, Dr. Sutton assisted NBA teams with marketing related functions such as sales, promotional activities, market research, advertising, customer service, strategic planning and staffing.

Dr. Sutton has also held previous academic appointments at Robert Morris University, the Ohio State University, the University of Massachusetts – Amherst, and the University of Central Florida. Dr. Sutton is a co-author of 2 texts: Sport Marketing (4th edition 2014) and Sport Promotion and Sales Management (2nd Ed 2008) published by Human Kinetics, and is a Co-editor of the Handbook of Sport Marketing Research (2012) published by F.I.T. Dr. Sutton has also authored more than 250 articles (refereed and non-refereed), and has made more than 300 national and international presentations. Dr. Sutton a past president of North American Society for Sport Management (NASSM) is a founding member and past President of the Sport Marketing Association (SMA) and the Sport Marketing Quarterly – a publication where he has also served as the co-editor. Dr. Sutton is a featured author for Street and Smith’s Sports Business Journal (SBJ) where his Sutton Impact column is a monthly feature, and in 2015 published –Sometimes It’s More than Black and White – a compilation of those SBJ columns. Sutton is frequently called upon by members of the media for his insight and commentary on the sports business industry including; USA Today, The New York Times,, The Washington Times, Fox Business, The Orlando Sentinel, South Florida Sun-Sentinel, Advertising Age and Brandweek

In addition to working at the NBA, Dr. Sutton’s professional experience also includes service as a special events coordinator for the City of Pittsburgh, Executive Director of the Stillwater (OK) YMCA, Vice President of Information Services for an international sport-marketing firm, and Commissioner of the Mid-Ohio Conference.

A native of Pittsburgh Pennsylvania, Dr. Sutton holds three degrees (BA 1972, MS, 1980, and ED.D 1983) from Oklahoma State University, where he was inducted into the College of Education Hall of Fame in 2003. Dr. Sutton is also an inaugural member of the Robert Morris University Sport Management Hall of Fame (2006), the Centenary University Sport Management Hall of Fame (2019) and recipient of lifetime achievement award from the Southern Sport Management Association (2012), and SEVT at the University of South Carolina in 2014. The Sport Marketing Association created the Sutton Award to honor his accomplishments linking academia to the sport industry. Dr. Sutton and his wife Sharon reside in Tampa and Clearwater Beach, Florida.