The MSBL program is designed to cultivate critical, creative and integrative thinking through our focus on sport business analytics and leadership development.
The distinctive curriculum aims to develop sport business acumen in concert with highly desired leadership skills. Deep learning in these areas sets apart the MSBL program from other sport management programs. Skills and attributes each aspect of the MSBL program aims to develop:
| SPORT BUSINESS ANALYTICS | LEADERSHIP DEVELOPMENT |
|---|---|
| Financing facility improvements and/or front office operations | Ability to determine and articulate a strategic direction |
| Determining the best companies to partner with | Effective communication across multiple contexts and platforms |
| Ensuring ROI is high for sustainability initiatives | Ability to think through complex problems |
| Creating the most effective brand messaging | Greater self-awareness |
| Assessing why fans buy team paraphernalia | Capacity for authentic relationships |
| Creating streamlined processes | Ability to attend to interpersonal relationships |
The MSBL curriculum forms the foundation of learning. Work experiences through internships or graduate assistantships with SU Athletics or SU Recreation make the learning real. Our sport industry relationships through the MSBL Advisory Board, our partnerships with Seattle sports teams, the Mentor Program, and our alumni provide a network of support.