The MSBL program is designed around the principle of ‘leading edge’ and actualized through the thoughtful integration of theoretical perspectives and industry knowledge. We operate on these principles at multiple levels to ensure we prepare students for the rapidly changing sport industry. The MSBL program is a combination of academics, work experiences, and industry professional involvement. We engage these aspects through our advisory board, real-world projects, co-creation of new courses by academics and industry professionals, guest speakers, faculty who actively participate in scholarly communities and work with local sport organizations, our internship requirement, and the program’s participation in Albers Mentor Program highlight a few ways we stay at the leading edge.
The MSBL 48-credit program curriculum consists of required core courses, an internship, capstone project, and electives.
Core Requirements (16 credits)
- SADL 5000 - Research Methods in Sport Management - 3 credits
- SADL 5020 - Social-Cultural Basis for Sport - 3 credits
- SADL 5040 - Legal Issues in Sport - 3 credits
- SADL 5120 - Developing Leadership in Sport - 3 credits
- SADL 5950 - Internship - 1 Credit (up to 10 credits allowed)
Plus one of the following Colloquium Options (3 credits)
- SADL 5890;- Project and Colloquium - Applied Inquiry Option
- SADL 5990 - Project and Colloquium - Research Option
- SADL 5895 - Project and Colloquium – Sustainability Option
Program Electives (32 credits)
The remaining 32 credits are usually taken from the MSBL courses (current academic year listed below) and other graduate programs at Seattle University. *
* With permission, students may transfer up to 9 credits from another educational institution.
- SADL 5050 - Financing Sport Organizations
- SADL 5110 - Sport Business Ethics
- SADL 5140 - Sport Consumer Behavior (5000)
- SADL 5170 - Data Analytics for Sport Consumer Research (5140)
- SADL 5070 - Brand Communication Strategies and Analytics for Sport Organizations (5170)
- SADL 5200 - Introduction to Sustainability in Sport
- SADL 5160 - Developing and Assessing Corporate Partnerships for Sport Organizations (5140)
- SADL 5910 - Sport Business Strategic Thinking
- SADL 5180 - Sport Event Planning
- SADL 5080 - Sport Operations and Event Management (5180)
- SADL 5122 - Women and Sport Leadership (online)
- SADL 5950 - Internship (2 to 10 credits can fulfill electives)
We also offer a joint degree with the Law School (JD/MSBL). Students interested in the joint JD/MSBL must apply separately to both programs.