Degree Requirements

The MSBL program is designed around the principle of ‘leading edge’ and actualized through the thoughtful integration of theoretical perspectives and industry knowledge. We operate on these principles at multiple levels to ensure we prepare students for the rapidly changing sport industry. The MSBL program is a combination of academics, work experiences, and industry professional involvement. We engage these aspects through our advisory board, real-world projects, co-creation of new courses by academics and industry professionals, guest speakers, faculty who actively participate in scholarly communities and work with local sport organizations, our internship requirement, and the program’s participation in Albers Mentor Program highlight a few ways we stay at the leading edge.

The MSBL 48-credit program curriculum consists of required core courses, an internship, capstone project, and electives.

Recommended Schedule

Core Requirements (19 credits)


  • SBLR 5000 - Sport Business Foundations - 3 credits
  • SBDL 5020 - Social-Cultural Basis for Sport - 3 credits
  • SBLR 5040 - Legal Issues in Sport - 3 credits
  • SBLR 5110 - Sport Business Ethics
  • SBLR 5120 - Developing Leadership in Sport - 3 credits
  • SBLR 5950 - Internship - 1 Credit (up to 6 credits allowed)

Plus one of the following Colloquium Options (3 credits)

  • SBLR 5890 - Sport Business Capstone – Organizational Analysis
  • SBLR 5990 - Sports Business Capstone – Research Based
  • SBLR 5895 - Sports Business Capstone – Sustainability Project

Program Electives (29 credits)


The remaining 29 credits are usually taken from the MSBL courses (current academic year listed below) and other graduate programs at Seattle University. At least 20 elective credits must be MSBL courses *

  • SBLR 5050 - Financing Sport Organizations
  • SBLR 5060 - Strategic Marketing for Sport Organizations
  • SBLR 5140 - Sport Consumer Behavior (5000)
  • SBLR 5170 - Data Analytics for Sport Consumer Research (5140)
  • SBLR 5070 - Brand Communication Strategies and Analytics for Sport Organizations (5170)
  • SBLR 5200 - Sustainability in Sport Business
  • SBLR 5160 - Developing and Assessing Corporate Partnerships for Sport Organizations (5140)
  • SBLR 5030 - Sport Business Strategic Thinking
  • SBLR 5180 - Sport Facilities and Event Management
  • SBLR 5080 - Sport Event Planning (5180)
  • SBLR 5122 - Women and Sport Leadership (online)
  • SBLR 5950 - Internship - 1 Credit (up to 6 credits allowed)

Click here for Academic Catalog information

* With permission, students may transfer up to 9 credits from another educational institution.

We also offer a joint degree with the Law School (JD/MSBL). Students interested in the joint JD/MSBL must apply separately to both programs.

CONTACT

Maylon Hanold

Director

(206) 296-2231

hanoldm@seattleu.edu

Rose Kaser

Program Coordinator

(206) 398-4610

kaserr@seattleu.edu

Victoria Olive

Graduate Admissions

(206) 296-2217

olivev@seattleu.edu