Rex Toh, PhD
PhD, Logistics/Marketing, University of Minnesota
MS, Business Administration, University of Minnesota
BEcon, University of Malaya
Professor Emeritus, Marketing
- MBA-Master of Business Administration
Rex Toh taught marketing, marketing research, transportation/logistics, and statistics. He was a passionate instructor of statistics and a statistical consultant to various parties and is the co-author of a statistics textbook. Dr. Toh has published over 80 journal articles in the areas of marketing methodology, transportation/logistics, and tourism/hospitality, in such publications as the Journal of Marketing Research, Marketing Letters, Transportation Journal, and the Cornell HRA Quarterly. He serves on three journal editorial boards. Dr. Toh's particular expertise is in hotel group reservation practices.